GWC Warranty

10/7/2016 6:00:00 AM | By GWC Warranty

4 Catastrophic Online Review Blunders

It’s inevitable in today’s automotive industry. You’re at your desk, going about your day and you see that negative review pop up on an online search. What you do next will define and cement your business’ online reputation.

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Why Social Media Is More Important Than Ever For Used Car Dealers

9/30/2016 6:00:00 AM | By GWC Warranty

How Do You Sell More F&I Products?

Customers want to buy F&I products. They just don’t know it. It sounds like a generalization, but there is data to back it up. By digging deeper into the numbers, we find that the resistance to F&I products isn't related to the products themselves, but rather the experience.

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GWC Warranty - Auto Icon

9/23/2016 6:00:00 AM | By GWC Warranty

Persistence + Process = Profit

Auto Icon's challenge? Increase profit from their VSC business and better protect their customers from out-of-pocket repairs without increasing VSC volume. With a proven process and the profit to show for it, they can now declare mission accomplished.

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GWC Virtual Training

9/16/2016 6:00:00 AM | By GWC Warranty

5 Bad Training Habits And How To Break Them

No one ever got anywhere by standing still. And no dealership ever improved without the ability to adapt and change. The key to adapting in an ever-changing market and improving profitability? It’s training.

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9/9/2016 6:00:00 AM | By GWC Warranty

Bank More On The Back End

So much of what you do on a day-to-day basis is to preserve your front-end gross. But what are you doing to make more profit on the back end of your deals? Beyond the fact that you can better protect your customers after the sale are countless benefits that put more profit in your pockets. 

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GWC Warranty 5 Traits Of Profitable Online Listings

9/2/2016 6:00:00 AM | By GWC Warranty

5 Traits Of Profitable Online Listings

How do you get your vehicles to stand out in the ocean that is third-party website listings? Everything you read and hear tells you that having your inventory on third-party sites is your ante for being at the table in 2016. But getting noticed among dealers with bigger budgets and massive inventories can be a major challenge.

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Tower Auto

8/26/2016 6:00:00 AM | By GWC Warranty

Talk Less. Close More.

Why is it that some closes are easier than others? More times than not, it's because the customer's personality is similar to yours. It begs the questions, why can't all closes be so easy?

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Conquer F&I Negotiations

8/19/2016 6:00:00 AM | By GWC Warranty

Conquer F&I Negotiations

Every car shopper is looking for a bargain. And every used car dealer is looking to turn a profit. These two worlds collide during the art of negotiation. As experienced negotiators, every sales and F&I professional has techniques that have worked for years. But as customers evolve, so must your negotiation skills.

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GWC Elite Dealer Program

8/12/2016 6:00:00 AM | By GWC Warranty

Dealers Tell All: How To Cash In With Elite

Record numbers of GWC Warranty dealers around the country have built businesses strong enough to join the ranks of the Elite as members of the GWC Elite Dealer Program. With benefits specifically designed to help dealers be more successful, it’s no wonder that the program is growing along with its member dealers. 

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GWC Warranty

8/10/2016 6:00:00 AM | By GWC Warranty

GWC Warranty Surpasses $400 Million in Claims Paid

GWC Warranty has successfully topped $400 million in claims paid to date. GWC Warranty’s $400 million in claims paid, combined with sister-company EasyCare’s $3.1 billion, brings the APCO Holdings, Inc. claims paid total to more than $3.5 billion.

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