GWC Takes Your Inventory From Zero to Sold in Seconds

GWC Warranty is committed to helping dealers sell more cars. Helping deliver on this promise is the GWC Warranty Certified Pre-Owned Program. By blending reliable protection and a robust CPO marketing program, GWC is helping you easily and effectively sell more cars.

These products give you a simple way to include a vehicle protection plan with every sale and a proven way to sell more cars. The GWC CPO marketing materials will help you merchandise your lot with window clings, mirror hang tags and banners so you can start the VSC conversation earlier in the sales process. The included marketing program even helps you differentiate your website and advertising with CPO marketing that will help drive traffic to your lot and instill confidence in your customers.

Why should I certify my lot?

By certifying your inventory, you’re increasing your potential to earn.

  • Demand for Certified vehicles is high
  • Certified cars earn a higher premium per unit than non-Certified cars
  • Certified vehicles typically turn faster than non-Certified vehicles
  • Certified increases customer loyalty and helps promote repeat and referral business
  • CPO sales are on the rise, and are expected to increase