GWC Warranty Accelerate Blog

11/3/2017 6:00:00 AM | By GWC Warranty

How A Messy Trunk Can Sell A VSC

Every dealer has a patented trick up his or her sleeve – some more unconventional than others. But did you know that checking out a customer’s trunk could help you sell more VSCs?

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GWC Warranty Accelerate Blog

10/27/2017 6:00:00 AM | By GWC Warranty

How To Contend (And Win) Against Big Competition

Being an independent dealer in a world of new big box stores, online retailers and nearby competitors, it can sometimes feel like being the small fish in an ocean of competition. You can level the playing field, though, with nothing more than an open mind and a willingness to adapt.

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GWC Warranty Accelerate Blog

10/20/2017 6:00:00 AM | By GWC Warranty

Don’t Call Your Customers

A new report on automotive customer preferences makes the case that you should hang up the phone on your customers. It suggests you should email them instead.

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GWC Warranty Accelerate Blog

10/13/2017 6:00:00 AM | By GWC Warranty

Crafting Your Auction Gameplan

The auction is every independent dealer’s gameday. The adrenaline. The sounds of anxious buyers pacing and analyzing every vehicle before it heads down the lane. But just like the best athletes prepare for each contest, the best dealers never head to auction without a gameplan.

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GWC Warranty Accelerate Blog

10/6/2017 6:00:00 AM | By GWC Warranty

4 R’s Of Online Reviews

Your reputation has always been a key to your success. But it’s undeniable how much the game has changed when it comes to managing your reputation.

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GWC Warranty Acccelerate Blog

9/29/2017 6:00:00 AM | By GWC Warranty

Longer Ownership = Greater Profit Opportunity

The way customers buy cars is changing. Everything from the way they shop to ownership habits is different today than it was just a few short years ago. But two trends in particular spell an added F&I opportunity that your customers can’t deny.

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GWC Warranty Accelerate Blog

9/22/2017 6:00:00 AM | By GWC Warranty

Does Your Vehicle Service Contract Cool Post-Sale Heat?

Let’s face it. Your customers’ experiences with the vehicle you sold them aren’t always 100% in your control. How the customer cares for the vehicle, their financing experience and other factors all play a role. But perhaps nothing stands to affect your customers more than the vehicle service contract you provide.

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GWC Warranty Accelerate Blog

9/15/2017 6:00:00 AM | By GWC Warranty

Post-Sale Headaches Cured By Pre-Sale Training

How many times have you caught wind of a negative customer experience only to think that it was something you could have been avoided altogether? Even if the answer is just once, that’s a headache you’ve experienced that never needed to happen.

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GWC Warranty Accelerate Blog

9/8/2017 6:00:00 AM | By GWC Warranty

Where The Best Deals Go Wrong

You’ve bought a good car, reconditioned it, sold it with ease and even landed a vehicle service contract sale to boot. By all measures, this is the perfect deal. But a month or two down the road when you see that customer leave a one-star review online, you might be left scratching your head.

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GWC Warranty Accelerate Blog

9/1/2017 6:00:00 AM | By GWC Warranty

Little-Known Vehicle Service Contract Details Every Customer Needs To Know

In recent articles, we’ve touched on just how important customer education is to your reputation as a used car dealer. With so much riding on every deal you make, why leave anything to chance? You spend so much time getting the customer to buy into the value of a vehicle service contract, making it vitally important that the customer’s experience with it is as smooth as possible.

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