GWC Warranty Accelerate Blog

5/11/2018 6:00:00 AM | By GWC Warranty

5 Post-Sale Experience Pitfalls

When it comes to selling vehicle service contracts, the experience your customers have with these F&I products is directly related to their perception of your dealership. With this in mind, are you doing everything possible to make sure your customers know what they’re getting from their service contract?

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GWC Warranty Accelerate Blog

5/4/2018 6:00:00 AM | By GWC Warranty

3 Lead Sources You’re Missing Out On

An old baseball saying proclaims that momentum is the next day’s starting pitcher. Much like America’s pastime, for used car dealers, success is all about the next car you sell. But are you doing everything you can to capture leads everywhere possible?

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GWC Warranty Accelerate Blog

4/27/2018 6:00:00 AM | By GWC Warranty

3 Steps To Subprime Success

Operating within the subprime auto space is a challenge unlike any other in the automotive industry. It requires a unique skill set and a special type of expertise to make sure you’re catering to these customers and helping them achieve their car ownership goals.

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GWC Warranty Accelerate Blog

4/20/2018 6:00:00 AM | By GWC Warranty

The Right Way To Get More Millennials

There’s a right way and a wrong way to go after more millennial business. Do it right, and you’re capitalizing on a demographic with loads of discretionary income. Do it wrong, and you could miss out on a gold mine of profit opportunity.

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GWC Warranty Accelerate Blog

4/13/2018 6:00:00 AM | By GWC Warranty

Win Over Customers With Negative Reviews

Online reviews – both good and bad – are shaping customer decisions in today’s automotive industry. But are you joining the conversation? If you’re not keeping a close eye on your online reputation, you might be missing an opportunity to win over customers – even those reading negative reviews.

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GWC Warranty Accelerate Blog

4/6/2018 6:00:00 AM | By GWC Warranty

Can You Answer 3 Questions About Your Inventory?

When it comes to acquiring the right inventory for your lot, it’s easy to go with your gut and buy a car based on your experience and savvy. But what if your general industry acumen could be augmented by data and information that will help you find cars that can fly off the lot just as quickly as you get them there?

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GWC Warranty Accelerate Blog

3/30/2018 6:00:00 AM | By GWC Warranty

GWC Uses Covideo To Add Personal Touch

GWC Warranty's use of Covideo can serve as a great example for dealers looking to add a personal touch that is greatly more effective than the traditional text-based email.

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GWC Warranty Accelerate Blog

3/23/2018 6:00:00 AM | By GWC Warranty

5 W’s Every VSC Customer Should Know

In order to provide the type of VSC experience that keeps customers coming back again and again steal a page from a reporter’s handbook, and get to know the five W’s (who, what, when, where, why) that every customer should know in order to preserve a positive post-sale experience.

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GWC Warranty Certified Pre-Owned Program

3/16/2018 6:00:00 AM | By GWC Warranty

Get Certified Or Get Left Behind

Every customer who hears “Certified Pre-Owned vehicles” instantly equates that with a more confident purchasing decision. But the power behind Certified programs isn’t limited to major manufacturers. With the right program and process in place, dealerships of any kind can cash in on the cachet behind the Certified name.

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GWC Warranty Accelerate Blog

3/9/2018 5:00:00 AM | By GWC Warranty

The End Of The 1-Star Review

Online reputation today is more important than ever before. If you take your eye off the ball for even for a second, a small number of customers can have a severe impact on your online image. That’s why you need to do whatever it takes to stop 1-star reviews before they pop up online.

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