GWC Warranty Accelerate Blog

8/31/2018 6:00:00 AM | By GWC Warranty

Conquering Objections Part 5: I’ll Risk It

I’ll risk it. I’ll chance it. I’m fine without it. All these statements are variants of the same objection – one that can be conquered with a simple pencil and paper.


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GWC Warranty Accelerate Blog

8/24/2018 6:00:00 AM | By GWC Warranty

Conquering Objections Part 4: I Had One Before

In the latest installment of Accelerate’s Conquering Objections series, we cover customers who had a previous poor experience with a vehicle service contract. When a customer declines coverage because they had a service contract before and they didn’t get the value they expected, a few simple yes or no questions can get you over the hump.

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GWC Warranty Accelerate Blog

8/17/2018 6:00:00 AM | By GWC Warranty

Conquering Objections Part 3: I Know A Mechanic

Sometimes, when all else fails, a customer will resort to an objection that seems unbeatable: they know a mechanic who can help with repairs. But fear no more. This objection is one that you can conquer to turn a quick “no” into an easy “yes”.


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GWC Warranty Accelerate Blog

8/10/2018 6:00:00 AM | By GWC Warranty

Conquering Objections Part 2: Price

Sticker shock is something you see all too often in the F&I office. Understanding the difference between a complaint about price versus a true objection is key in sidestepping this issue with customers.

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GWC Warranty Accelerate Blog

8/3/2018 6:00:00 AM | By GWC Warranty

Conquering Objections Part 1: “I Can’t Afford It”

Kicking off a month of conquering objections, we’re starting with perhaps the most common concern raised by customers and the easiest one to roll off their tongues: “I can’t afford a service contract.” If a customer drops this line, consider it a clear path to a VSC sale.

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GWC Warranty Accelerate Blog

7/27/2018 6:00:00 AM | By GWC Warranty

Big Trends That Can Mean Big Profits

While every dealership is different and caters to different customers, taking a look at macro trends throughout the industry can you help you understand how the business evolves. Paying close attention can give you a head start on ways you can be more profitable in the months to come.

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GWC Warranty Compliance Training

7/20/2018 6:00:00 AM | By GWC Warranty

Be Aware Of The Buyer’s Guide

If you’ve read the news this week, you’ve noticed that the feds are on the lookout for compliance with 2016’s amended Used Car Rule. Dealers are feeling the pain to the tune of $41,000 per violation. You don’t want to be next.

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GWC Virtual Training

7/13/2018 6:00:00 AM | By GWC Warranty

Not Training? No More Excuses.

With everything you handle on a given day, it’s easy to dismiss training for you and your staff. You understand the value, but always find a reason to put it off. But that can end today.

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GWC Warranty Accelerate Blog

7/6/2018 6:00:00 AM | By GWC Warranty

In F&I, Trust Is Earned

Perhaps the most difficult obstacle to overcome in the F&I office is getting your customers to trust that the products you’re offering will be worth the added cost. Establishing that trust is the first step in building the foundation for long-term F&I success.

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GWC Warranty Accelerate Blog

6/29/2018 6:00:00 AM | By GWC Warranty

3 Steps. Zero Effort. Limitless VSC Sales

The most effective F&I sales people are the ones who can pull off a service contract sale with little to no effort. Sound crazy? It isn’t.

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