GWC Warranty Accelerate Blog

6/1/2018 6:00:00 AM | By GWC Warranty

Closing With Cost Of Repairs

How many times have you sat across from a customer in the F&I office whose repeated answer of “No” to your service contract offer seems impossible to overcome? It’s never easy to break through, unless you have a common thread you know your customers will comprehend – their monthly budgets.

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GWC Warranty Accelerate Blog

5/25/2018 6:00:00 AM | By GWC Warranty

More Coverage. Fewer No’s.

It’s not always easy to get customers to buy into the best vehicle service contract options, but the little bit of extra effort in the F&I office could be the big difference that turns a one-time sale into a repeat customer for life.

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GWC Warranty Accelerate Blog

5/18/2018 6:00:00 AM | By GWC Warranty

Automotive Lending Trends To Watch

Used car dealers everywhere are always on the lookout for the right lending solutions. But so much of this can be dependent on the current market. Keeping a keen eye on the latest trends is a fantastic way to ensure you provide your customers with the best lending options available.

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GWC Warranty Accelerate Blog

5/11/2018 6:00:00 AM | By GWC Warranty

5 Post-Sale Experience Pitfalls

When it comes to selling vehicle service contracts, the experience your customers have with these F&I products is directly related to their perception of your dealership. With this in mind, are you doing everything possible to make sure your customers know what they’re getting from their service contract?

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GWC Warranty Accelerate Blog

5/4/2018 6:00:00 AM | By GWC Warranty

3 Lead Sources You’re Missing Out On

An old baseball saying proclaims that momentum is the next day’s starting pitcher. Much like America’s pastime, for used car dealers, success is all about the next car you sell. But are you doing everything you can to capture leads everywhere possible?

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GWC Warranty Accelerate Blog

4/27/2018 6:00:00 AM | By GWC Warranty

3 Steps To Subprime Success

Operating within the subprime auto space is a challenge unlike any other in the automotive industry. It requires a unique skill set and a special type of expertise to make sure you’re catering to these customers and helping them achieve their car ownership goals.

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GWC Warranty Accelerate Blog

4/20/2018 6:00:00 AM | By GWC Warranty

The Right Way To Get More Millennials

There’s a right way and a wrong way to go after more millennial business. Do it right, and you’re capitalizing on a demographic with loads of discretionary income. Do it wrong, and you could miss out on a gold mine of profit opportunity.

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GWC Warranty Accelerate Blog

4/13/2018 6:00:00 AM | By GWC Warranty

Win Over Customers With Negative Reviews

Online reviews – both good and bad – are shaping customer decisions in today’s automotive industry. But are you joining the conversation? If you’re not keeping a close eye on your online reputation, you might be missing an opportunity to win over customers – even those reading negative reviews.

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GWC Warranty Accelerate Blog

4/6/2018 6:00:00 AM | By GWC Warranty

Can You Answer 3 Questions About Your Inventory?

When it comes to acquiring the right inventory for your lot, it’s easy to go with your gut and buy a car based on your experience and savvy. But what if your general industry acumen could be augmented by data and information that will help you find cars that can fly off the lot just as quickly as you get them there?

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GWC Warranty Accelerate Blog

3/30/2018 6:00:00 AM | By GWC Warranty

GWC Uses Covideo To Add Personal Touch

GWC Warranty's use of Covideo can serve as a great example for dealers looking to add a personal touch that is greatly more effective than the traditional text-based email.

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