Social Selling

7/23/2015 10:00:00 AM | By GWC Warranty

How To Be Profitable With Social Selling

Henry Ford, as he was pioneering the automobile, once said that if he had asked people what they wanted at that time, they would have said faster horses. 

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7/15/2015 10:00:00 AM | By GWC Warranty

5 Reasons To Capture Mobile Users

Whether you’d like to admit it or not, at some point in your business’ evolution, you probably questioned whether you needed to become more active with this whole Internet craze. It’s ok. We all had the same questions about the “web’s” staying power. But a decade later, its influence is undeniable. 

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7/9/2015 10:00:00 AM | By GWC Warranty

Guest Blogger: GWC CEO and President Rob Glander

It’s been three weeks and I’m still buzzing about the amazing National Sales Meeting we had in New York.

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7/2/2015 10:00:00 AM | By GWC Warranty

3 Ways To Combat Margin Compression

As a used car dealer, you already know that the climate of the industry is changing more rapidly than our planet’s. Except in the case of today’s modern used car dealership, hurricanes and heat waves present in the form of increased vehicle costs and lower returns on investment. 

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6/24/2015 10:00:00 AM | By GWC Warranty

It’s Here. APP-SOLUTELY The Easiest Way To Sell A VSC

After months of production, testing and refining, GWC Warranty is proud to unveil the first-of-its-kind iPad App to help dealers sell vehicle service contracts easier than ever before. Read More
GWC Warranty

6/18/2015 10:00:00 AM | By GWC Warranty

Product Profile: No Worries, Just Drive

Quick. Think of your favorite tagline. Is it Nike’s “Just Do It?” Is it McDonald’s “I’m Lovin’ It?” What about “Built Ford Tough?” Memorable slogans or taglines can stick with us for a multitude of reasons, but do we actually know what companies mean by them?
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6/10/2015 10:00:00 AM | By GWC Warranty

Is there an easier way to sell VSCs on the way? App-solutely!

The way dealers interact with their customers is constantly changing. From the evolution of an online marketplace to social media marketing and so on, the technological changes are endless.

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6/8/2015 10:00:00 AM | By GWC Warranty

GWC Warranty Hosts Inaugural Elite Dealer Council

On Tuesday, May 19, GWC Warranty hosted its first ever Elite Dealer Council at the company’s headquarters in Wilkes-Barre.
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6/3/2015 10:00:00 AM | By GWC Warranty

3 Ways to Make the Most of Your Trade Show Visit

With the convention season right around the corner, independent dealers everywhere are packing their bags or filling the tank to converge on local, regional and national events packed with the latest info and products the industry has to offer. But in advance of this year’s events, do you have a gameplan?
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5/27/2015 10:00:00 AM | By GWC Warranty

Key Points on Point of Sale

In April, we brought you the story of SRZ Auto, which grew its business by leaps and bounds when the owners began marketing their vehicles with Certified guarantees. The key component, they said, was putting point of sale materials on EVERY car so the information was front and center for their customers. Here are some tips to help you do the same.
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