6/10/2015 10:00:00 AM | By GWC Warranty

Is there an easier way to sell VSCs on the way? App-solutely!

The way dealers interact with their customers is constantly changing. From the evolution of an online marketplace to social media marketing and so on, the technological changes are endless.

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6/8/2015 10:00:00 AM | By GWC Warranty

GWC Warranty Hosts Inaugural Elite Dealer Council

On Tuesday, May 19, GWC Warranty hosted its first ever Elite Dealer Council at the company’s headquarters in Wilkes-Barre.
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6/3/2015 10:00:00 AM | By GWC Warranty

3 Ways to Make the Most of Your Trade Show Visit

With the convention season right around the corner, independent dealers everywhere are packing their bags or filling the tank to converge on local, regional and national events packed with the latest info and products the industry has to offer. But in advance of this year’s events, do you have a gameplan?
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5/27/2015 10:00:00 AM | By GWC Warranty

Key Points on Point of Sale

In April, we brought you the story of SRZ Auto, which grew its business by leaps and bounds when the owners began marketing their vehicles with Certified guarantees. The key component, they said, was putting point of sale materials on EVERY car so the information was front and center for their customers. Here are some tips to help you do the same.
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GWC Warranty

5/20/2015 10:00:00 AM | By GWC Warranty

Millennials: The New Car-Buying Frontier

Earlier this year, the auto loan default rate as reported by the S&P/Experian Consumer Credit Default Indices sank to an all-time low. With fewer consumers than ever before defaulting on their auto loans, there’s no better time than the present to go over the top ways you, your lenders and your customers can benefit from adding back-end products – especially vehicle service contracts – to every deal. Read More
GWC Warranty

5/13/2015 10:00:00 AM | By GWC Warranty

Five Easy Ways to Become a More Tech-Friendly Dealer

Admit it. At some point or another we’ve all looked at technology with a feeling of cautious optimism. For many auto dealers who sold cars “the old-fashioned way” for so long, it can be difficult to adopt the tech and social ways of today.
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GWC Warranty

5/6/2015 10:00:00 AM | By GWC Warranty

How Auto Dealers Can Jump on the Social Bandwagon

What are the most common reasons to avoid starting or more frequently using a social media account? Not enough people? Not enough time? Too difficult to understand? Do you think you’re not tech-savvy enough?
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4/30/2015 10:00:00 AM | By GWC Warranty

Following A Lead

If you’re sitting in your office, waiting for customers to walk on to your lot, new research powered by DealerSocket says you could be missing out on 82% of your total business.
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4/23/2015 10:00:00 AM | By GWC Warranty

GWC CEO & President Appears on Business Leaders Radio

n Saturday, March 28, GWC CEO & President Rob Glander appeared on Northeast Pennsylvania’s 94.3 The Talker to join Mary Wolff on his weekly radio show “Business Leaders Radio.”
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4/23/2015 10:00:00 AM | By GWC Warranty

GWC Named to SubPrime 125

SubPrime Auto Finance News recently published its list of the finest 125 finance companies, service and technology providers and other organizations that support the SubPrime auto industry. GWC Warranty was not only included on the list, but was the lone vehicle service contract provider to receive the honor.
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