6/3/2016 6:00:00 AM |
Convention Season: Bring Home More Than Just Brochures
Some of the best things you can bring back from conventions you attend this year won’t fit in your carry-on luggage. It’s easy to make your way through the trade show floor, pick up all the freebies and chat with old friends. But finding value in a convention center can help carry your selling season success throughout the rest of year.
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5/27/2016 6:00:00 AM |
How To Run A Successful Holiday Promotion
It’s Memorial Day Weekend and everyone from clothing retailers to furniture stores and big box electronics outlets are slashing prices to get holiday shoppers in their doors. And car dealerships are certainly no exception to the rule. But the secret to a successful promotion isn’t just offering a discount and hoping customers stop by while they’re out and about. It takes planning and analysis of your specific situation to ensure your execution is on point and you’re prepared for bargain-hungry holiday customers.
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5/20/2016 6:00:00 AM |
Beginner’s Guide To Video
Every website, every social media timeline and seemingly every online interaction today uses video. Are you following the trend with your dealership? For many reasons, dealers may be putting off integrating video into their processes. In this article we provide three simple tips that will help you build more business with the use of video.
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5/13/2016 6:00:00 AM |
Cashing In On Leads: Do’s and Don’ts
Urgency to buy has never been greater. Online shoppers are three times as likely to contact a dealership by phone than they are to reach out via email or chat, which means you need to be on your toes for each and every phone call that comes into your dealership.
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5/6/2016 6:00:00 AM |
Don’t Miss GWC Warranty At The NIADA Convention And Expo!
Before you know it, it will be time to pack your bags for Las Vegas and the annual NIADA Convention and Expo June 13-16. Plus, as an NIADA National Corporate Partner, GWC is able to offer you an exclusive NIADA experience before and at the event.
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4/29/2016 6:00:00 AM |
3 C’s Of Consumer Technology Demands
Auto industry prognosticators are predicting a change in tide that shifts the growth of used car sales above that of new car sales this year. Leading this conversation is technology. The average age of used cars sold is expected to drop to three years in 2016. This means that buyers in the market for a used vehicle will have the expectation of modern technology touches in their vehicles - and the dealership experience.
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4/22/2016 6:00:00 AM |
What Are You Doing To Stay Compliant?
A new research survey conducted by Total Dealer Compliance has been making news throughout the industry. And it’s because the numbers just don’t line up.
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4/20/2016 6:00:00 AM |
Rob Glander Featured In F&I and Showroom Article
GWC Warranty CEO & President Rob Glander was recently featured in an F&I and Showroom Magazine feature story titled “High Mileage, High Demand.” The article profiles the high-mileage used vehicle industry and its promise in coming years.
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4/15/2016 6:00:00 AM |
3 Best Practices For Marketing VSC Protection On Your Inventory
It’s no secret that there are certain tactics successful dealers employ that make their dealerships more profitable than others. It’s also no surprise that marketing vehicle service contract protection helps customers feel at ease with a purchase and increases your front- and back-end gross.
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4/8/2016 6:00:00 AM |