2/19/2016 5:00:00 AM |
Four Ways To Sell F&I Products Outside the F&I Office
How many times have you had a happy customer on the hook to buy a vehicle only to see their experience take a drastic turn when F&I products infringe upon the monthly payment they’ve already agreed upon? The solution is simple. Train yourself and your staff to begin building value in these F&I products throughout each phase of the buying cycle. Read More
2/11/2016 5:00:00 AM |
Competing Against Online Stores
In recent years, we’ve seen more and more online, peer-to-peer automotive retailers pop up everywhere on the web. Depending how you view these new competitors, they may be just another business in the mix for used car shoppers or they may be a serious threat to your business. Either way, one thing is for sure: this trend signifies a shift in what customers want, and action needs to be taken. Read More
2/4/2016 5:00:00 AM |
Introducing The New GWCWarranty.com
This week, GWC Warranty introduced a new, modern, refreshed version of GWCWarranty.com. In addition to a renewed design and simplified navigation, the new website also boasts a wealth of new interactive and video content as well as intuitive contact tools to make communicating with GWC easier than ever before. Read More
1/28/2016 10:00:00 AM |
Relieve F&I Sales Pressure
As a dealer, you understand that the products you’re presenting to customers are designed to help protect their investment for many miles to come. The challenge for you is presenting this in a way that helps the customer feel as if they’re making the decision on their own rather than being sold something that will increase their monthly payments. Read More
1/27/2016 5:00:00 AM |
Rob Glander Appears On CBT News
GWC CEO and President Rob Glander appears on CBT News to discuss challenges dealers can have with managing high-mileage inventory and how GWC is there to help them overcome these obstacles. Read More
1/21/2016 10:00:00 AM |
Reward Yourself By Joining The Ranks Of The Elite
In the last two years, hundreds of used car dealers nationwide have taken advantage of GWC’s innovative Elite Dealer Program. With exclusive benefits designed to help dealers sell more cars and make more money, it’s no surprise that the program has grown exponentially in its short time in the market. Read More
1/14/2016 10:00:00 AM |
Why Social Media Is More Important Than Ever For Used Car Dealers
The fact that social media and your dealership’s online presence have become increasingly vital to your success is no surprise. It’s been beaten like a drum in every publication you read and every blog you click on. And while the fact is true that the most successful dealers are increasing marketing activity in these channels, the latest survey on the topic delivers some clarity around how consumers feel about a dealership’s online presence and how much stock they put into what they find. Read More
1/7/2016 10:00:00 AM |
7 New Year’s Resolutions For Used Car Dealers
It’s a new year. A fresh start. A chance to chart a path for a successful year full of escalating car sales and increasingly happy customers. To help you get 2016 off to a prosperous start – one that you can sustain throughout the year – here are some easy-to-implement resolutions you can make in your business. Read More
12/16/2015 10:00:00 AM |
3 Ways You Can More Effectively Present F&I Products
More often than not, a customer walking into an F&I office has done the dance before. For so many of these drivers, this part of the car-buying experience has the reputation of being about as enjoyable as a trip to the dentist.Read More
12/10/2015 10:00:00 AM |
What do customers want under the tree? Research says CPO.
More often than not, a customer walking into an F&I office has done the dance before. For so many of these drivers, this part of the car-buying experience has the reputation of being about as enjoyable as a trip to the dentist.Read More