7/14/2016 6:00:00 AM | By GWC Warranty

GWC Warranty’s Wendy Pratt Honored Among Industry Trailblazers, Innovators, Disruptors

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, is proud to announce that Director of Strategic Alliances, Wendy Pratt, has been named to SubPrime Auto Finance News’ “Trailblazers, Innovators and Disruptors” list for 2016.

7/8/2016 6:00:00 AM | By GWC Warranty

3 Secrets To CPO Success

It’s rare these days to find a successful dealership that isn’t successfully deploying a Certified Pre-Owned Program. Without one, you run the risk of getting lapped by the competition. But since you probably have one in place, it’s all about what you do to maximize its effectiveness.

7/1/2016 6:00:00 AM | By GWC Warranty

The Perfect Objection Strategy

Overcoming objections is vital to any dealership’s success. Without the ability to confront a customer’s decision to turn down a product, uncover their true feelings and deliver a mutually agreeable solution, it will become increasingly difficult for a good dealership to become a great one.

6/24/2016 6:00:00 AM | By GWC Warranty

What Would 5-8 More Cars A Month Mean For You?

For PCT in Englewood, Florida, 5-8 more cars per month has them ready to open a new $2 million dealership and service facility.
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6/17/2016 6:00:00 AM | By GWC Warranty

GWC Warranty Announces Product Expansion

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has announced an expansion to its industry-leading product set.
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6/10/2016 6:00:00 AM | By GWC Warranty

5 Tips To Convert A “No”

Overcoming a “No” and converting it into the coveted “Yes” is a difficult proposition that takes discipline, patience and a calculated approach. Once you have it down, though, you stand to create a more profitable business with happier customers.

6/3/2016 6:00:00 AM | By GWC Warranty

Convention Season: Bring Home More Than Just Brochures

Some of the best things you can bring back from conventions you attend this year won’t fit in your carry-on luggage. It’s easy to make your way through the trade show floor, pick up all the freebies and chat with old friends. But finding value in a convention center can help carry your selling season success throughout the rest of year.

5/27/2016 6:00:00 AM | By GWC Warranty

How To Run A Successful Holiday Promotion

It’s Memorial Day Weekend and everyone from clothing retailers to furniture stores and big box electronics outlets are slashing prices to get holiday shoppers in their doors. And car dealerships are certainly no exception to the rule. But the secret to a successful promotion isn’t just offering a discount and hoping customers stop by while they’re out and about. It takes planning and analysis of your specific situation to ensure your execution is on point and you’re prepared for bargain-hungry holiday customers.

5/20/2016 6:00:00 AM | By GWC Warranty

Beginner’s Guide To Video

Every website, every social media timeline and seemingly every online interaction today uses video. Are you following the trend with your dealership? For many reasons, dealers may be putting off integrating video into their processes. In this article we provide three simple tips that will help you build more business with the use of video.

5/13/2016 6:00:00 AM | By GWC Warranty

Cashing In On Leads: Do’s and Don’ts

Urgency to buy has never been greater. Online shoppers are three times as likely to contact a dealership by phone than they are to reach out via email or chat, which means you need to be on your toes for each and every phone call that comes into your dealership.