4/1/2016 6:00:00 AM |
The Art Of The Upsell
Like so many other aspects of successful selling, the upsell is a delicate art form that can take an ordinary sale from good to great. A lot goes into pulling of an upsell. It’s about proving to the customer that a richer product is right for them – and not just your dealership’s profitability. Read More
3/25/2016 6:00:00 AM |
GWC Warranty Releases Third Video In Award-Winning Behind The Wheel Dealer Story Series
GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released the third video in the award-winning Behind The Wheel dealer story series. Read More
3/18/2016 6:00:00 AM |
Take Back Your Profit With A Stronger Value Proposition
In most cases, the vehicle you’re selling could be found at another dealership just down the road. So, if you’re not able to build value in what you’re selling beyond just that vehicle, you stand to fall behind the times – and your competition. In today’s marketplace you need to differentiate your dealership to avoid a bottoming out bottom line. Read More
3/11/2016 5:00:00 AM |
How To Leverage Cost of Repairs In the VSC Discussion
Seemingly every used car dealer has their own tactic or strategy to get customers on board with the value of a vehicle service contract. But few strategies are as effective as talking cost of repairs. Read More
3/10/2016 5:00:00 AM |
GWC CEO & President Rob Glander Featured In SubPrime Auto Finance News CEO Issue
On Thursday, March 10, GWC Warranty's CEO & President Rob Glander was featured in SubPrime Auto Finance News' first-ever CEO Issue. SubPrime Auto Finance News created the feature to profile what it calls "an abundance of chief executive officers who lead with superb skill" in the subprime auto finance industry.Read More
3/4/2016 5:00:00 AM |
Dispelling Common Training Myths
How you view training can have a serious impact on your business. Transitioning from the thought of training as a burdensome cost to viewing it as a required expense that yields results can pay huge dividends for your bottom line. Read More
2/26/2016 5:00:00 AM |
Revel in the Refunds
These next few months are critical to every used car dealers’ business. Tax refund season can make or break your year. The dealers that capitalize on the influx of disposable income can ride that wave of success for the rest of the year. Meanwhile, those who don’t are left scrambling to make up the difference in the more challenging months ahead. Read More
2/19/2016 5:00:00 AM |
Four Ways To Sell F&I Products Outside the F&I Office
How many times have you had a happy customer on the hook to buy a vehicle only to see their experience take a drastic turn when F&I products infringe upon the monthly payment they’ve already agreed upon? The solution is simple. Train yourself and your staff to begin building value in these F&I products throughout each phase of the buying cycle. Read More
2/11/2016 5:00:00 AM |
Competing Against Online Stores
In recent years, we’ve seen more and more online, peer-to-peer automotive retailers pop up everywhere on the web. Depending how you view these new competitors, they may be just another business in the mix for used car shoppers or they may be a serious threat to your business. Either way, one thing is for sure: this trend signifies a shift in what customers want, and action needs to be taken. Read More
2/4/2016 5:00:00 AM |