GWC Warranty Accelerate Blog

12/2/2016 5:00:00 AM | By GWC Warranty

Tips For A Subprime Slam Dunk

As the pendulum swings with subprime lending, it becomes increasingly difficult for dealers to give their subprime customers the best deal possible. But regardless of which way the subprime breezes are blowing, there are certain steps used car dealers can take to ensure their own subprime business doesn’t fluctuate with the annual ebbs and flows of the subprime market.

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11/18/2016 5:00:00 AM | By GWC Warranty

Secrets Behind The Perfect Menu Sell

If you’ve heard it once, you’ve heard it a thousand times: “The only way to present vehicle service contracts is with a menu presentation.” But if using a menu to present F&I products is common knowledge, why do some dealers do better than others? The secrets behind a successful menu presentation lie in the little details that can oftentimes go overlooked.

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GWC Warranty Accelerate Blog

11/11/2016 5:00:00 AM | By GWC Warranty

4 Inventory Sources You May Not Be Profiting From

All the talk about gross profits, reconditioning costs and turn times is dependent on the inventory you acquire. You attend auctions. But so does every other dealer you’re competing against. To step out from the rest and inject new profitability into your dealership, you could explore new inventory sources you haven’t tried before.

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GWC Warranty Top 10 Buzzworthy Holiday Promotion Ideas

11/4/2016 6:00:00 AM | By GWC Warranty

Top 10 Buzzworthy Holiday Promotion Ideas

It’s that time of year again when retailers everywhere are beginning to advertise holiday deals, steals and bargains. Car dealerships are certainly no exception. But more goes into a holiday promotion than simply slashing prices. A successful holiday promotion is all about creating buzz and getting your target audience engaged among a sea of other deals and offers.

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GWC Warranty Automotive Communication Awards

11/2/2016 6:00:00 AM | By GWC Warranty

GWC Warranty Takes Home 2016 Automotive Communication Award

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, was awarded a 2016 Automotive Communication Award at Tuesday’s Women’s Board Reception during AAPEX in Las Vegas.

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GWC Warranty Accelerate Blog - Never Lose A Lead

10/28/2016 6:00:00 AM | By GWC Warranty

Never Lose A Lead

Every Google search, click, phone call and visit to your lot is a can’t-miss opportunity. Your well-being, your family’s future and your bottom line all depend on it. So what are you doing to make sure you never lost out on the opportunities that can make or break your business?

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GWC Warranty Keller Bros. Pre-Owned

10/21/2016 6:00:00 AM | By GWC Warranty

PA Dealer Prospers With Product That “Pays For Itself”

When you name a product the “No Worries, Just Drive” Package, there’s a lot to live up to. But then again, when the product basically sells itself, it’s an easier pitch than you might think – at least that’s been the experience for Brad Frisbie at Keller Bros. Preowned in Lebanon, Pa.

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GWC Warranty

10/14/2016 6:00:00 AM | By GWC Warranty

When Good Recon Goes Bad

Few things can be more of a headache for used car dealers than the reconditioning process. Far too often, it can lead to delays, forfeited front-end gross, poor relationships within your dealership and other consequences that ultimately hurt the overall bottom line.

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GWC Warranty

10/7/2016 6:00:00 AM | By GWC Warranty

4 Catastrophic Online Review Blunders

It’s inevitable in today’s automotive industry. You’re at your desk, going about your day and you see that negative review pop up on an online search. What you do next will define and cement your business’ online reputation.

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Why Social Media Is More Important Than Ever For Used Car Dealers

9/30/2016 6:00:00 AM | By GWC Warranty

How Do You Sell More F&I Products?

Customers want to buy F&I products. They just don’t know it. It sounds like a generalization, but there is data to back it up. By digging deeper into the numbers, we find that the resistance to F&I products isn't related to the products themselves, but rather the experience.

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