12/18/2019 10:00 am | GWC Warranty

A Dealer’s Wish List

It’s that time of year—everyone is checking off their wish lists, and automotive dealers are no exception. With the holiday spirit fresh on our minds, let’s take a look at what gifts you want to see as you develop your business plan for 2020 and beyond.

11/25/2019 10:00 am | GWC Warranty

Three Ways to Finish 2019 With A Bang

There are two ways to look at the upcoming holiday season: you can chalk it up as the slow time of year; or you can go big and use the last two months to provide a jolt to the year’s profits. The choice is yours.

10/25/2019 10:00 am | GWC Warranty

The Right Partner For Your Online Reputation

If you’ve been in the business long enough, you know that despite the best reconditioning and the best inventory selection, you’re bound to run into vehicles that encounter issues after the sale. When this happens, it’s your reputation on the line. How these fragile situations are handled can have long-lasting impacts on your reputation in your market.

10/11/2019 10:00 am | GWC Warranty

Selling To The Informed Customer

Today, more than ever before, customers are walking through your doors with a plan and a price in mind. It’s a dangerous situation that can cut into your margins if you aren’t prepared to teach them something they don’t already know.

09/27/2019 10:00 am | GWC Warranty

Focus On Quality Over Quantity

Sometimes you aren't able to sell more so focus on selling something better. Let’s look at ways you can begin upselling more often and improving back-end profits even when your service contract penetration is right where you want it.

09/13/2019 10:00 am | GWC Warranty

When It Comes To Selecting Inventory, Trust The Data

When it comes to acquiring the right inventory for your lot, it’s easy to go with your gut and buy a car based on your experience and savvy. But what if your general industry acumen could be augmented by data and information that will help you find cars that can fly off the lot just as quickly as you get them there?

08/30/2019 10:00 am | GWC Warranty

Avoid Post-Sale Heat

Customer buys a vehicle, leaves your lot and has a breakdown. Now your reputation is on the line. If you informed your customers of the vehicle service contract features that can help following a breakdown, this potential for post-sale heat will leave you feeling worry-free.

08/16/2019 10:00 am | GWC Warranty

Your Greatest Marketing Asset

All your work to sell a service contract doesn’t have to happen in the F&I office. But can your website sell a customer on the value of a service contract before a customer even steps on your lot? The short answer is yes.

08/02/2019 10:00 am | GWC Warranty

The Most Common Customer Objection

It's the easiest objection to roll off a customer's tongue: “I can’t afford a service contract.” If a customer drops this line, consider it a clear path to a VSC sale.

If it sounds simple, that’s because it is. Getting a customer who claims they can’t afford a VSC to understand it’s value involves just a slight tweak to their statement to clearly illustrate just how important protection from out-of-pocket repair costs can be.

07/19/2019 10:00 am | GWC Warranty

Closing With Monthly Budgets

How many times have you sat across from a customer in the F&I office whose repeated answer of “No” to your service contract offer seems impossible to overcome? It’s never easy to break through, unless you have a common thread you know your customers will comprehend – their monthly budgets.