08/02/2019 10:00 am |
It's the easiest objection to roll off a customer's tongue: “I can’t afford a service contract.” If a customer drops this line, consider it a clear path to a VSC sale.
If it sounds simple, that’s because it is. Getting a customer who claims they can’t afford a VSC to understand it’s value involves just a slight tweak to their statement to clearly illustrate just how important protection from out-of-pocket repair costs can be.
07/19/2019 10:00 am |
How many times have you sat across from a customer in the F&I office whose repeated answer of “No” to your service contract offer seems impossible to overcome? It’s never easy to break through, unless you have a common thread you know your customers will comprehend – their monthly budgets.Read More
06/21/2019 10:00 am |
Perhaps the most difficult obstacle to overcome in the F&I office is getting your customers to trust that the products you’re offering will be worth the added cost. Establishing that trust is the first step in building the foundation for long-term F&I success.Read More
06/07/2019 10:00 am |
New regulations for car dealers can be a moving target – but one you can’t afford to miss. Fines and penalties for being non-compliant can be crippling to even the best businesses, which is why car dealers today need to stay on top of regulatory changes in the market.Read More
05/10/2019 10:00 am |
Something as simple as a monitor in your showroom can go a long way toward helping how your business performs in the F&I office. Having videos on a loop that help customers get on board with the idea of a service contract is a great way to make your F&I job a little bit easier.Read More
04/26/2019 10:00 am |
As a used car dealer, your reputation is everything. When the town gets to talking, your future business is on the line. With internet reviews being relied upon heavier than ever before, every transaction is an opportunity to showcase how great your business is.Read More
04/12/2019 10:00 am |
The used car industry is more competitive than ever before. Everywhere you turn you and your competition are going head to head on the vehicles customers in your area want. Overcoming this obstacle is all about standing out from the crowd.Read More