There are two ways to look at the upcoming holiday season: you can chalk it up as the slow time of year; or you can go big and use the last two months to provide a jolt to the year’s profits.
The choice is yours.
It’s the season for deals, giving and new beginnings, and your dealership is no exception. Whether you’ve had a great year thus far or you need a boost in these last couple months, here’s three tactics you can try to finish the year out strong.
- Social Media Advertising. If you haven’t tried social media advertising for your dealership, you may be missing out on the deal of the century. Ads on Facebook, for instance, can be relatively affordable and allows you to target by age, location, gender and even interests. If you have a specific car for a specific audience that you need to get off your lot, social media ads might be your ticket to a quick, profitable sale.
- Contests. Customers love to win, and they love a deal. Promoting contests that get customers engaged with your dealership doesn’t just reward the winner, but also gets more foot, or internet, traffic for your dealership. You can try discounts, free service vouchers, gas cards, or similar giveaways for customers that help get conversations started during a season when they might otherwise not happen.
- VSC Second Chance. If your customers didn’t bite on service contract coverage the first time around, you could try getting them back in to see if they might be interested now that they’ve been in the car for a few months. Especially during the holiday season, you’d hate to see an unexpected repair hurt a customer’s monthly budget. You can use this to position a VSC as the perfect gift to give themselves this holiday season.