03/29/2019 10:00 am | BY GWC Warranty

Make It A Big Year With A Menu

Selling more service contracts and selling higher quality F&I products all starts with how you present them to customers. If you do it right and do it often, you stand to make big time gains in the F&I office.

It’s been proven time and again that running through your menu of service contract options in a strategic way is the best way to land more VSC sales. Stick to the plan and you can look forward to a profitable uptick in F&I business.

Consistency Is Key. A menu sell is going to work if you do it every time with every customer. Anything less and it’s nothing more than a shot in the dark. You won’t land a VSC sales every time, but your chances only improve with each time you go through the full presentation – not to mention the practice you get along the way.

Start From The Top. Executing a masterful menu sell starts at the highest level of coverage you offer. Working your way backwards through the menu highlights the components and coverages that drop off as you decrease the coverage level. This points customers in the direction of making a decision on what certain components and coverage perks are worth to them. And when a customer makes the decision on their own, they’re more likely to feel like they bought something rather than being sold something.

Ask The Right Questions. It’s important to tell a story to help customers understand why they need a VSC. The best way to go about this is to ask questions to understand what matters to a customer. Are they looking for a commuter car? Or maybe it’s a customer that prioritizes style and image. Whatever it is, digging in to understand what customers find important about their vehicles can shape your story. For the commuter you can sell practicality and protecting their job. For the image-conscious buyer, a VSC helps protect their investment and get the vehicle back on the road quickly.