01/25/2019 10:00 am | BY GWC Warranty

Prep For Tax Season Pt. 2: Train Now. Sell Now.

Making the most of an annual prospect for additional revenue requires preparation that helps minimize missed opportunities. To ensure you don’t miss out on a single chance for additional profit, now is the time to train on practices that set you up for success.

Every customer that comes through your doors this time of year is going to be carrying with them a windfall from Uncle Sam that they’ve earmarked for a new vehicle. This boom in buyers makes this primetime for you to maximize profit on every deal. This presents an F&I opportunity that you can’t afford to miss.

If you’ve struggled in increasing your penetration rate and mastering your F&I skills, now is the perfect time to try something new that is focused on improving your success rates. The best way to do this is to enlist in some additional training, but it’s not always easy to find quality training that you can do no your schedule at an affordable cost. With this in mind, let’s identify what to look for in a training program to know if it’s right for you

Affordability. The old adage of you have to spend money to make money may not always apply when it comes to training. Looking for training from partners in your F&I business might lead you to options that are available at no or low cost. Ask around and you might be surprised. For example, GWC Warranty Elite Dealers get exclusive access to on-demand virtual training at no cost to them whatsoever.

Flexibility. Independent dealers where a lot of hats. There’s not much time in a day to train and learn new things. That’s why it’s important for you to seek out training options that you can use on-demand when you have time. Whether it’s during some downtime at the dealership or while you’re lying in bed catching up on some shows at night, there are training options available to fit your schedule.

Relatability. The training option you choose needs to be tailored to your business and the products you sell. In searching for a training platform, seek out one that is the most applicable to your individual business. Tactics designed to help you sell more of the exact products you offer give you the best chance at quickly identifying areas for improvement.