12/18/2019 10:00 am | BY GWC Warranty

A Dealer’s Wish List

It’s that time of year—everyone is checking off their wish lists, and automotive dealers are no exception. With the holiday spirit fresh on our minds, let’s take a look at what gifts you want to see as you develop your business plan for 2020 and beyond.

More Lender Options. Loan originations are becoming more and more difficult to come by. Even if national subprime lenders are scaling back, many regional lenders are still taking on that business. Instead of looking under your tree for reliable subprime lending, look to your VSC provider. They could be an avenue to find the lending you need while also getting room for a back-end advance.

Inventory That Will Move. Give yourself the gift of inventory that will be off your lot quickly by doing your homework before the holidays. The end of the year is the perfect time to look at what vehicles moved quickly and which ones didn’t sell at the speed you’d like. Charting all this out will help you get cars on your lot in the new year that will be driving off almost as quickly as they arrived.

Leads That Convert. If the ticket for you to sell more cars and make more money in 2020 is turning more leads into unit sales, the new year could be the perfect time to try something new. A tool like Covideo could be just what the doctor ordered to turn inquiries into actual sales. Personalized video communication could bring your lead conversion efforts into the 21st century and make what you do to cash in on leads more relevant to the consumers purchasing those vehicles.