Reviewing The Importance Of Reviews
As a used car dealer, your reputation is everything. When the town gets to talking, your future business is on the line. With internet reviews being relied upon heavier than ever before, every transaction is an opportunity to showcase how great your business is.
In today’s used car business, you can’t afford to have a poor online reputation. If customers see bad reviews when they find your dealership, your phone never rings and your email inbox doesn’t fill up. Your online reviews are the first impression customers have of your dealership, making it vitally important to put your best foot forward.
Keep Reviews In Mind With Every Customer Experience. Whether it’s a phone call, a car sale or a repair experience, every interaction is an opportunity for a customer to leave a review. Each time you speak with a customer, you must have the end in mind and provide the best experience possible. A good VSC, proper lead follow up and consistent communication in all phases can help achieve this goal.
Ask Often. The only way to get the number of reviews you need to make an impact is to ask often. You can enlist tools to help you do this or build a system on your own, but either way you can’t get reviews without asking. Be professional and polite about it without being pushy and you’ll be surprised with just how many customers take the time to leave you a review – especially if your customer experience is exemplary every time.
Respond To Every Review. Even negative reviews are an opportunity to show your topnotch customer service. If a customer is unhappy, be sure to respond promptly, apologize and get your side of the story on record in a professional manner. Showing the human side of your business, even in negative situations, shows future customers that you care and will go out of your way to right a potential wrong. Paying attention to these experiences pays dividends in the long run.