More than 500 million hours of video are watched on YouTube every day. And did you know that more video content is uploaded online in 30 days than major U.S. network TV has created in 30 years? With consumers so starved for video content, what’s stopping you from delivering your message to customers the way they clearly want to consume it?
Whether it’s information about your dealership, a specific vehicle, your F&I offering or a simple note to say hello or thank you, video gives your message a better chance to be viewed and a better shot at converting it into customer actions. Here are a few simple ways you can use video in your dealership today.
On Your Website. You don’t necessarily need to create your own video to start using it on your website. If you find a video you like, many times you can use the share button to get an embed code you can place on your website to use the video for yourself. This can work especially well if you have a service contract offering you’re looking to educate customers about before the sale. Something as simple as talking about the cost of common repairs early on in the process can do the trick.
Communicating With Customers. If your lead follow ups are falling on deaf ears and not turning into sales, throwing some video in the mix can be a breath of fresh air for both your customers and your sales numbers. A tool like Covideo helps take a standard email or phone call to a new level by putting a face to the message. With the vast majority of communication occurring in more than just the words you use, this type of communication is perfect for building trust and a personal connection.
In The F&I Office. By the time a customer gets to the F&I office, they’re likely tired of negotiating and hearing all the presentations you have to offer. This makes the F&I office the perfect opportunity to let video step in and do the talking for you. When a customer hears about service contract products from a video rather than a salesperson, they’ll be more likely to feel like they’ve discovered value on their own rather than having it sold to them at the end of an arduous process.