GWC Uses Covideo To Add Personal Touch
GWC Warranty Vice President of Marketing Kate Eltringham was recently interviewed by Covideo about GWC's use of Covideo and how it's helped the business. Here is an excerpt from the interview with a link to get the full scoop on how GWC is using Covideo and how dealers can do the same with their customers.
Kate Eltringham is the Vice President of Marketing in GWC Warranty, the best-in-class provider of vehicle service contracts through independent dealers in the US. She has been working there for five years and started using Covideo not long after she joined.
Kate says that aside from the external communication, they also use Covideo internally. For them, Covideo is a great way to communicate with dealers across the nation with more than just black and white Outlook email. Even the company’s CEO and President Rob Glander is using Covideo, along with several other members of the Executive Leadership Team who have all started to utilize it in lieu of or to complement the emails that they send out. “Video is a much more compelling way to get the message conveyed. It really adds that personal touch that you can’t get from just a text-based communication. Covideo is great for even sending the basic ‘Hey here’s a follow up’ or ‘You guys had a great quarter’, or to communicate with our remote sales team and to the people in office as well”, Kate explained.
To read the full Covideo blog article and to view video from the interview, click here.
GWC Warranty Elite Dealers are eligible for exclusive pricing and even a GWC-only one-user package. To sign up, contact your Dealer Consultant today.