4 Somethings New For The New Year
Turning the calendar over to a new year can also mean turning over a new leaf for dealerships looking for an edge come January. And there’s no better time to try something new and set your dealership apart than a fresh start ahead of selling season.
New Training. It sounds easy enough. But it also probably sounds time consuming. Spoiler alert: it doesn’t have to be! The best training is the training that fits your schedule. Down time on a slow Monday? Check out a course. Customer running late for an appointment? Learn a new trick or trade. With tools like GWC’s Virtual Training, you can train on what you want and when you want with just a few clicks.
New Technology. Don’t let the word “technology” give you the perception that you’ll be biting off more than you can chew. The point of technology is to make things simpler and make your life easier. Go in with that in mind and you might surprise yourself with something new. Take Covideo for instance. You’re probably already making calls to potential leads and new customers, so why not try a video message to liven up your chats? It could be just the bump you need to convert more leads than last year.
New Leads. Speaking of leads, you’re always going to be looking for new ones. The key in the new year is to look in places you’ve never looked before. Starting with your vehicle service contract business could be a good start. Checking in on contracts you’ve sold that are expired or expiring could help you re-engage with a customer who’s starting out the search. And if you make the phone ring before they start shopping around, you’ve already got a leg up on the competition.
New Regulations. This one is out of your control but deserves your attention nonetheless. With every year there are seemingly more (or fewer) regulations and its incumbent on your business to adjust. But you’re not a legal expert nor do you employ one. So in 2018, it could be worth your while to enlist the services of compliance experts to protect your business. If you’re a GWC Warranty Elite Dealer, you’re in luck and can sign up for compliance tools and training at absolutely no cost.