8/10/2018 10:00:00 AM | By GWC Warranty

Conquering Objections Part 2: Price

Sticker shock is something you see all too often in the F&I office. Understanding the difference between a complaint about price versus a true objection is key in sidestepping this issue with customers.

8/3/2018 10:00:00 AM | By GWC Warranty

Conquering Objections Part 1: “I Can’t Afford It”

Kicking off a month of conquering objections, we’re starting with perhaps the most common concern raised by customers and the easiest one to roll off their tongues: “I can’t afford a service contract.” If a customer drops this line, consider it a clear path to a VSC sale.

7/27/2018 10:00:00 AM | By GWC Warranty

Big Trends That Can Mean Big Profits

While every dealership is different and caters to different customers, taking a look at macro trends throughout the industry can you help you understand how the business evolves. Paying close attention can give you a head start on ways you can be more profitable in the months to come.

7/20/2018 10:00:00 AM | By GWC Warranty

Be Aware Of The Buyer’s Guide

If you’ve read the news this week, you’ve noticed that the feds are on the lookout for compliance with 2016’s amended Used Car Rule. Dealers are feeling the pain to the tune of $41,000 per violation. You don’t want to be next.

7/13/2018 10:00:00 AM | By GWC Warranty

Not Training? No More Excuses.

With everything you handle on a given day, it’s easy to dismiss training for you and your staff. You understand the value, but always find a reason to put it off. But that can end today.

7/6/2018 10:00:00 AM | By GWC Warranty

In F&I, Trust Is Earned

Perhaps the most difficult obstacle to overcome in the F&I office is getting your customers to trust that the products you’re offering will be worth the added cost. Establishing that trust is the first step in building the foundation for long-term F&I success.

6/29/2018 10:00:00 AM | By GWC Warranty

3 Steps. Zero Effort. Limitless VSC Sales

The most effective F&I sales people are the ones who can pull off a service contract sale with little to no effort. Sound crazy? It isn’t.

6/22/2018 10:00:00 AM | By GWC Warranty

Summer Auctions Are Heating Up

Newly released data shows that auctions are on the verge of heating up along with the summer temperatures. With so much potential about to hit the lanes, are you ready to pounce on the opportunity?

6/15/2018 10:00:00 AM | By GWC Warranty

Saved Time Is Made Money

F&I is the final step in a long car-buying process for your customers. The quicker you can provide value, get a signature and make the sale, the better your chances are for growing your profit potential on the back end of deals.

6/8/2018 10:00:00 AM | By GWC Warranty

3 Videos Your Customers Need To See

Most likely you’re well aware of just how impactful video can be when trying to close a vehicle service contract sale. With such an opportunity to leave a lasting impression on your customers, choosing the right videos to share could be the difference between major profits or a major missed opportunity.