09/17/2020 4:30 pm | GWC Warranty

Read the New GWC White Paper

Automotive dealers are some of the most regulated businesses. Learn how to minimize risk by educating each department about regulations they should be familiar with.

08/20/2020 10:00 am | GWC Warranty

Dealer Compliance: What Every Dealer Needs to Know

Automotive dealers are some of the most regulated businesses. Learn how to minimize risk by educating each department about regulations they should be familiar with.

07/27/2020 5:49 pm | GWC Warranty

5 Social Media Strategies for Dealers

For independent dealers, a successful social strategy takes more than just posting regular content. Here are five industry-specific strategies to take your social media to the next level, so you can gain traffic and build your brand online.

07/07/2020 9:30 am | GWC Warranty

Unexpected Costs of Vehicle Ownership

As soon as buyers drive off the lot, there's no telling what's around the corner. The last thing they want to think about is what may happen a few years down the road—or even just on the way home. But F&I managers have to prepare customers for what might happen next. Help them avoid surprises with our handy infographic detailing the true costs of vehicle ownership.

05/18/2020 10:00 am | GWC Warranty

Your Game Plan for Overcoming The 4 Most Common Customer Objections

Even with a tried-and-true sales process, it's inevitable that you'll still get customers who turn down a vehicle service contract in the finance office. Experienced F&I managers know how to address a buyer's decision, get to the root of their objection, and offer a solution. Their secret? Be prepared before the conversation even starts. We've compiled the four most common customer objections and the best way to respond to each to help you steer the sale.

05/01/2020 1:00 pm | GWC Warranty

New F&I and Sales Webinar Classes to Sharpen Your Skills

Join the thousands of dealers, F&I managers, and sales teams who have registered for our free webinar series developed and led by our industry-renowned training team. Brush up on compliance rules and regulations, learn best practices for presenting proposals online, master new strategies for handling customer objections, and more—our courses cover a range of advanced [...]

03/31/2020 10:00 am | GWC Warranty

A Dealer’s Guide to Online Reputation Management

Reputation management needs to be top of mind for any dealer, but a positive online reputation requires some upkeep. Maintaining the advantage over your competitors in an online arena can be stress-free once you’ve got a game plan. Learn more about what your dealership can do.

02/26/2020 10:00 am | GWC Warranty

Rethink Your Boundaries

Your dealership has to extend beyond the walls of your physical location to meet buyer expectations. By thinking of three critical moments in a customer's journey and making sure you have the right content online for each, you can take your dealership to your customers instead of waiting for them to come to you.

01/10/2020 10:00 am | GWC Warranty

4 Steps to More Profit in 2020

Now is the perfect time to explore new avenues for untapped profit at your dealership. As you focus on your plans for 2020, here are four actions you can take to make the upcoming year your most profitable one yet.

12/18/2019 10:00 am | GWC Warranty

A Dealer’s Wish List

It’s that time of year—everyone is checking off their wish lists, and automotive dealers are no exception. With the holiday spirit fresh on our minds, let’s take a look at what gifts you want to see as you develop your business plan for 2020 and beyond.