12/14/2018 10:00:00 AM | By GWC Warranty

3 Hurdles To VSC Sales And How To Clear Them

The numbers are in and consumers have spoken. There are three main reasons customers don’t protect themselves with service contract coverage. The good news is that dealers can easily clear these hurdles with the right program in place.

12/6/2018 10:00:00 AM | By GWC Warranty

What Used Car Dealers Want Under Their Trees

It’s the time of year that everyone is checking off their wish lists when they look under the tree. And used car dealers are no exception. With the holiday spirit fresh on our minds, let’s take a look at what gifts you want to see for 2019 and beyond.

11/30/2018 10:00:00 AM | By GWC Warranty

4 VSC Features That Cool Post-Sale Heat

Customer buys a car. Customer leaves your lot. Customer has a breakdown. Now your reputation is on the line. If you informed your customers of the VSC features that can help following a breakdown, this potential for post-sale heat won’t even make you break a sweat.

11/16/2018 10:00:00 AM | By GWC Warranty

Used Car Dealers Give Thanks

With the Thanksgiving holiday right around the corner, now is the perfect time to take stock of the used car industry and highlight several reasons why used car dealers should be thankful for where the industry has gone and optimistic for where it is going.

11/9/2018 10:00:00 AM | By GWC Warranty

Do You Have A Plan For 2019?

A recent study showed high levels of optimism for independent dealers. But optimism alone won’t help you sell more cars. Hopes without a plan will only lead to disappointment, so now is the time to chart your course for the upcoming year.

11/2/2018 10:00:00 AM | By GWC Warranty

Celebrate A Profitable Holiday Season

There are two ways to look at the upcoming holiday season: you can chalk it up as the slow time of year; or you can go big and use the last two months to provide a jolt to the year’s profits. The choice is yours.

10/26/2018 10:00:00 AM | By GWC Warranty

Is Your Reputation In Good Hands?

Unfortunately in the used car business, your reputation after the sale can sometimes be out of your hands. Once that aspect of your business is out of your control, you need to be sure it’s protected in the hands of someone you trust.

10/19/2018 10:00:00 AM | By GWC Warranty

Make Your Own Embed

More than 500 million hours of video are watched on YouTube every day. And did you know that more video content is uploaded online in 30 days than major U.S. network TV has created in 30 years? With consumers so starved for video content, what’s stopping you from delivering your message to customers the way they clearly want to consume it?

10/12/2018 10:00:00 AM | By GWC Warranty

Educating The Educated Customer

Today, more than ever before, customers are walking through your doors with a plan and a price in mind. It’s a dangerous situation that can cut into your margins if you aren’t prepared to teach them something they don’t already know.

10/5/2018 10:00:00 AM | By GWC Warranty

When You Can’t Sell More, Sell Something Better

Let’s be honest, selling more vehicle service contracts isn’t always an option. Whether your penetration rates are on target or you’ve maxed out your ability to sell service contracts, you can still make changes to maximize back-end profit opportunities.