11/9/2018 10:00:00 AM | By GWC Warranty

Do You Have A Plan For 2019?

A recent study showed high levels of optimism for independent dealers. But optimism alone won’t help you sell more cars. Hopes without a plan will only lead to disappointment, so now is the time to chart your course for the upcoming year.

11/2/2018 10:00:00 AM | By GWC Warranty

Celebrate A Profitable Holiday Season

There are two ways to look at the upcoming holiday season: you can chalk it up as the slow time of year; or you can go big and use the last two months to provide a jolt to the year’s profits. The choice is yours.

10/26/2018 10:00:00 AM | By GWC Warranty

Is Your Reputation In Good Hands?

Unfortunately in the used car business, your reputation after the sale can sometimes be out of your hands. Once that aspect of your business is out of your control, you need to be sure it’s protected in the hands of someone you trust.

10/19/2018 10:00:00 AM | By GWC Warranty

Make Your Own Embed

More than 500 million hours of video are watched on YouTube every day. And did you know that more video content is uploaded online in 30 days than major U.S. network TV has created in 30 years? With consumers so starved for video content, what’s stopping you from delivering your message to customers the way they clearly want to consume it?

10/12/2018 10:00:00 AM | By GWC Warranty

Educating The Educated Customer

Today, more than ever before, customers are walking through your doors with a plan and a price in mind. It’s a dangerous situation that can cut into your margins if you aren’t prepared to teach them something they don’t already know.

10/5/2018 10:00:00 AM | By GWC Warranty

When You Can’t Sell More, Sell Something Better

Let’s be honest, selling more vehicle service contracts isn’t always an option. Whether your penetration rates are on target or you’ve maxed out your ability to sell service contracts, you can still make changes to maximize back-end profit opportunities.

9/28/2018 10:00:00 AM | By GWC Warranty

Primetime For Sub-Prime

Sub-prime deals bring with them a unique set of challenges. Whether it’s finding reliable lending, getting an advance for back-end products or simply working the deal to get a monthly payment your customer will agree to, there are plenty of reasons to tread lightly. But if you look closely, you’ll see that the time is right to strike it big in the sub-prime market.

9/21/2018 10:00:00 AM | By GWC Warranty

Can Your Website Sell A VSC?

All your work to sell a service contract doesn’t have to happen in the F&I office. But can your website sell a customer on the value of a service contract before a customer even steps on your lot? The short answer is yes.

9/14/2018 10:00:00 AM | By GWC Warranty

Sell More. Sell Fast.

A study released this week by iSeeCars serves as a timely reminder of just how important it is to move cars quickly in order to maximize your dealership’s profitability. Plugging into numbers like these gives you the best chance to move more metal and move it more quickly.

9/7/2018 6:00:00 AM | By GWC Warranty

When All Else Fails, Waive The Flag

In the past several weeks, we worked on conquering objections. But sometimes you just can’t get through to a stubborn customer. That’s when it’s time for a last-ditch effort: a sales waiver.