8/16/2019 10:00:00 AM | By GWC Warranty

Your Greatest Marketing Asset

All your work to sell a service contract doesn’t have to happen in the F&I office. But can your website sell a customer on the value of a service contract before a customer even steps on your lot? The short answer is yes.
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8/2/2019 10:00:00 AM | By GWC Warranty

The Most Common Customer Objection

It's the easiest objection to roll off a customer's tongue: “I can’t afford a service contract.” If a customer drops this line, consider it a clear path to a VSC sale.

If it sounds simple, that’s because it is. Getting a customer who claims they can’t afford a VSC to understand it’s value involves just a slight tweak to their statement to clearly illustrate just how important protection from out-of-pocket repair costs can be.
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7/19/2019 10:00:00 AM | By GWC Warranty

Closing With Monthly Budgets

How many times have you sat across from a customer in the F&I office whose repeated answer of “No” to your service contract offer seems impossible to overcome? It’s never easy to break through, unless you have a common thread you know your customers will comprehend – their monthly budgets. Read More

7/5/2019 10:00:00 AM | By GWC Warranty

It's Time To Make Time For Training

With everything you handle on a given day, it’s easy to dismiss training for you and your staff. You understand the value, but always find a reason to put it off. But that can end today.
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6/21/2019 10:00:00 AM | By GWC Warranty

Gaining Customer Trust In The F&I Office

Perhaps the most difficult obstacle to overcome in the F&I office is getting your customers to trust that the products you’re offering will be worth the added cost. Establishing that trust is the first step in building the foundation for long-term F&I success.

6/7/2019 10:00:00 AM | By GWC Warranty

Non-Compliance: Time and Money You Don’t Want To Spend

New regulations for car dealers can be a moving target – but one you can’t afford to miss. Fines and penalties for being non-compliant can be crippling to even the best businesses, which is why car dealers today need to stay on top of regulatory changes in the market.

5/24/2019 10:00:00 AM | By GWC Warranty

Online Lead Nurture. Bottom Line Benefit.

In today’s car business, most of your business is coming your way via online forms and websites. Your next steps immediately following these leads are essential to turning that lead into an actual sale.

5/10/2019 10:00:00 AM | By GWC Warranty

Put That Lobby Monitor To Work

Something as simple as a monitor in your showroom can go a long way toward helping how your business performs in the F&I office. Having videos on a loop that help customers get on board with the idea of a service contract is a great way to make your F&I job a little bit easier.

4/26/2019 10:00:00 AM | By GWC Warranty

Reviewing The Importance Of Reviews

As a used car dealer, your reputation is everything. When the town gets to talking, your future business is on the line. With internet reviews being relied upon heavier than ever before, every transaction is an opportunity to showcase how great your business is.

4/12/2019 10:00:00 AM | By GWC Warranty

Big Auction Wins From Outside-The-Box Ideas

The used car industry is more competitive than ever before. Everywhere you turn you and your competition are going head to head on the vehicles customers in your area want. Overcoming this obstacle is all about standing out from the crowd.