WILKES-BARRE, Pa. December 11, 2020 – GWC Warranty, the automotive industry’s best-in-class used vehicle service contract provider, received a 2020 Automotive Communication Award for Logo Design/Usage at the Automotive Aftermarket Products Expo (AAPEX) Virtual Event held on November 3. This recognition marks the seventh Automotive Communications award the company has received since 2015.
This award honors GWC’s outstanding new logo design, refreshed in early 2020. When developing the new logo, every thought originated with maintaining the integrity and brand equity the company has built over more than two decades while recognizing GWC’s evolution as the industry changes. The logo embodies the steadfast level of protection GWC offers consumers, bringing a more modern look to the brand as they make significant product enhancements to better serve today’s dealer.
Since 1995, GWC Warranty has provided dealerships of all sizes with the right F&I solutions for used vehicles, with the vehicle protection products, training, and profit-building programs to help dealers optimize every sale and a best-in-class claims experience that helps strengthen dealership reputations. GWC is part of APCO Holdings, LLC, also home to the EasyCare and MemberCare brands and other private label automobile manufacturer products. For over 25 years, the APCO family of brands has served over 11 million customers and paid over $3.5 billion in claims, with an A+ rating with the Better Business Bureau. GWC, EasyCare, and MemberCare are the only “MotorTrend Recommended Best Buy” brands in the automotive aftermarket. For more information about the APCO Holdings family of brands, please visit apcoholdings.com.
Director, Public Relations