WILKES-BARRE, PA. – GWC Warranty, the best-in-class provider of used vehicle service contracts sold through automotive dealers, announced the addition of Emily Dwyer as its new Strategic Brand Manager.
As a member of the Marketing Department, Dwyer will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners in an effort to help them sell more cars and increase profits.
Dwyer brings to this role more than seven years of experience in brand development. Prior to joining GWC Warranty, Dwyer was the Brand Strategist for Sweda Advertising in Clarks Green, Pennsylvania where she oversaw brand positioning, art direction, copywriting, audio/video production, social media management, public relations, event planning and more for a variety of agency clients.
Dwyer is a 2010 graduate of Michigan State University, where she earned Cum Laude honors along with Bachelor of Communication and Arts degree.
About GWC Warranty
Established in 1995, GWC Warranty is the largest, best-in-class provider of used vehicle service contracts in the automotive industry, having helped bring a “No Worries, Just Drive” experience to more than 1.5 million drivers nationwide. Named a Motor Trend® Recommended Best Buy for Independent Dealers and rated A+ by the Better Business Bureau, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. Along with Georgia-based EasyCare, GWC Warranty is part of APCO Holdings, whose majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan with over $130 billion in net assets. For more information about GWC Warranty please visit www.GWCwarranty.com.