WILKES-BARRE, PA. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released the third video in the award-winning Behind The Wheel dealer story series.
The latest release in the Behind The Wheel series features Licari Motor Car, a longstanding used car dealership in upstate Herkimer, New York. While Licari Motor Car has roots dating back almost 30 years, its modern dealership experience would lead you to believe otherwise. Augmenting this modern feel are several GWC Warranty technology offerings that help the team at Licari operate more efficiently.
“In today’s automotive marketplace, it is imperative that dealers continue to evolve to meet the needs of an ever-changing customer base. By implementing modern technology throughout their dealership, Licari Motor Car has ensured its nearly 30-year legacy will continue on with new, more tech-savvy customers,” said GWC CEO and President Rob Glander. “To help dealers evolve with the times GWC Warranty is steadfast in our commitment to offer dealers innovative technology that allows them to be more efficient and progressive.”
Behind The Wheel, winner of a 2015 Automotive Communication Award, pulls back the curtain to unveil the people and communities that make independent dealers successful. Each dealership’s story also delves into how GWC Warranty’s best-in-class service, products, training and technology align with independent dealers’ missions to operate reputable, successful businesses.
To view the story of Licari Motor Car, as well as past Behind The Wheel videos, visit the GWC Warranty website at www.GWCwarranty.com/BehindTheWheel.
About GWC Warranty
Established in 1995, GWC Warranty is the largest, best-in-class provider of used vehicle service contracts in the automotive industry. Named a Motor Trend® Recommended Best Buy for independent dealers, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. GWC Warranty has helped bring a “No Worries, Just Drive” experience to more than 1.5 million drivers nationwide. GWC Warranty, rated A+ by the Better Business Bureau, is owned by Stone Point Capital, a Connecticut-based investment firm with aggregate committed capital of more than $13 Billion. For more information about GWC Warranty please visit www.GWCwarranty.com.