GWC Warranty News

02/09/2016 10:00 am | BY GWC Warranty

GWC Warranty Unveils New Website

WILKES-BARRE, PA. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has introduced a new, modern, refreshed version of GWCWarranty.com.

Highlighted by a renewed design that is easy to navigate with helpful interactive content and intuitive contact tools, the new GWCWarranty.com was designed with dealers and their customers in mind. Most notably, the new GWCWarranty.com boasts new tools to find a local dealer consultant, locate a nearby service facility and look up coverage, as well as a more dynamic and responsive design optimized for desktop, mobile and tablet browsing.

“At GWC, we realize that our website is heavily relied upon by our dealers and their customers across the country as a source for information about our business,” said GWC CEO and President Rob Glander. “This new website helps our online visitors more easily locate the information they need when they need it. It is a true reflection of the best-in-class service we commit to delivering each and every day.”

In addition to more interactive content that provides visitors a fresh look into how GWC provides its unrivaled “No Worries, Just Drive” experience, those clicking through the new GWCWarranty.com can enjoy easier access to helpful information and avenues to communicate with GWC. Informational videos and concise FAQs help visitors learn how to file a claim, request a duplicate ID card and renew, upgrade or transfer a contract. Meanwhile, simple, direct contact forms allow users to request more information or submit feedback with the click of a mouse.

Also receiving a facelift through this process was GWC’s award-winning blog, Accelerate. Winner of the 2015 Automotive Communication Award for Best Business-to-Business Blog, Accelerate has delivered helpful news and know-how to nearly 6,500 visitors since its inception in April 2015. The new format is designed to allow more seamless browsing so dealers can scan historical blog articles for topics, tips and best practices most useful to them.

“In the past two years, a significant increase in traffic to GWCWarranty.com brought about the need to simplify and improve the GWC Warranty online experience,” said GWC Vice President of Marketing Kate Eltringham. “We are confident that this new website is constructed in a way that makes vital everyday information about GWC more readily accessible for dealers and drivers alike.”

To learn more, you can visit the new website at www.GWCWarranty.com.

About GWC Warranty

Established in 1995, GWC Warranty is the largest, best-in-class provider of used vehicle service contracts in the automotive industry. Named a Motor Trend® Recommended Best Buy for independent dealers, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. GWC Warranty has helped bring a “No Worries, Just Drive” experience to more than 1.5 million drivers nationwide. GWC Warranty, rated A+ by the Better Business Bureau, is owned by Stone Point Capital, a Connecticut-based investment firm with aggregate committed capital of more than $13 Billion. For more information about GWC Warranty please visit www.GWCwarranty.com.