WILKES-BARRE, PA. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, announced the addition of Melissa Roberts as the new Marketing Manager.
As a member of the Marketing Department, Roberts will be responsible for developing and implementing a comprehensive customer strategy focused on engaging and retaining GWC partners by designing a customer experience aimed at helping them sell more cars and increase profitability.
Roberts brings to this role nearly a decade of experience in research and analytics for international business-to-business manufacturer, InterMetro Industries in Wilkes-Barre, Pennsylvania. She most recently held the title of Product Manager, Data & Services, responsible for developing and managing the company’s portfolio of extended warranties and service contracts.
Having graduated summa cum laude from the University of Pittsburgh in 2006, Roberts is also an accomplished project manager having received training in Risk Management and Project Management from Pennsylvania State University..
About GWC Warranty
Established in 1995, GWC Warranty is the largest, best-in-class provider of used vehicle service contracts in the automotive industry. Named a Motor Trend® Recommended Best Buy for independent dealers, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. GWC Warranty has helped bring a “No Worries, Just Drive” experience to more than 1.5 million drivers nationwide. GWC Warranty, rated A+ by the Better Business Bureau, is owned by Stone Point Capital, a Connecticut-based investment firm with aggregate committed capital of more than $13 Billion. For more information about GWC Warranty please visit www.GWCwarranty.com.