08/10/2015 10:00 am | BY GWC Warranty

GWC Warranty Goes Behind The Wheel With Dealers In New Campaign


WILKES-BARRE, PA. – GWC Warranty, the largest, best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released its first video in a new dealer story campaign.

The new series of short video stories, titled Behind The Wheel, pulls back the curtain to unveil the people and communities that make independent dealers successful. Each dealership’s story also delves into how the products, service, technology and training GWC provides align with their mission to operate a reputable, successful business.“Behind The Wheel gives a rare glimpse into the lives, the people and the communities that make up the more than 37,000 independent automotive dealers nationwide,” said GWC CEO and President Rob Glander. “These dealerships have a unique relationship with their customers and their communities, and Behind The Wheel goes behind the scenes to showcase how GWC’s core values as a company align with the goals of independent dealers everywhere.”

The first short film features Zimmerman’s Automotive, an independent dealership in rural Mechanicsburg, Pennsylvania. Zimmerman’s – a GWC customer for nearly 20 years – tells its story of community involvement, customer service and a reputation 50 years in the making that is further strengthened by offering GWC vehicle service contracts.

About GWC Warranty
Established in 1995, GWC Warranty is the largest, best-in-class provider of used vehicle service contracts in the automotive industry. Named a Motor Trend® Recommended Best Buy for independent dealers, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. GWC Warranty has helped bring a “No Worries, Just Drive” experience to more than 1.5 million drivers nationwide. GWC Warranty, rated A+ by the Better Business Bureau, is owned by Stone Point Capital, a Connecticut-based investment firm with aggregate committed capital of more than $13 Billion. For more information about GWC Warranty please visit www.GWCwarranty.com.