GWC Warranty News

08/01/2014 10:00 am | BY GWC Warranty

GWC Warranty Expands Product Offering, Introduces Certified Program

WILKES-BARRE, PA. – GWC Warranty, a leading provider of vehicle service contracts and related finance and insurance products sold through automotive dealers, has announced an expanded product offering that now includes a Certified Pre-Owned Program and coverage options for vehicles with up to 200,000 miles.

GWC’s Certified Program will allow dealers to differentiate themselves from their competition and take advantage of the Certified trend sweeping the industry. “With the CPO trend on the rise, we knew we had to give our dealer partners the opportunity to meet this growing customer need,” said Rob Glander, President and CEO of GWC Warranty. “The program is designed to give customers added confidence from the minute they step onto a dealer’s lot. Our goal is to help dealers sell more cars by giving car shoppers the confidence to become car buyers.”

The new Certified program includes two levels of coverage available for vehicles with up to 200,000 miles. Dealers also have access to marketing materials to help them more effectively merchandise their vehicles.

GWC has also introduced expanded coverage options throughout the rest of its product offering. The company now offers Powertrain coverage for vehicles with up to 200,000 miles. It has also expanded its exclusionary product to cover vehicles with up to 100,000 miles. “Vehicles today are staying on the road much longer than ever before. We wanted to offer our dealers the ability to address the needs of customers purchasing higher mileage vehicles who want the peace of mind that a VSC provides,” said Glander.

About GWC Warranty

Established in 1995, GWC Warranty is one of the largest, best-in-class providers of used vehicle service contracts in the automotive industry, having helped bring a “No Worries, Just Drive” experience to more than 8.5 million drivers nationwide as part of APCO Holdings, LLC. Named a Motor Trend® Recommended Best Buy for Independent Dealers and rated A+ by the Better Business Bureau, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. GWC Warranty is part of APCO Holdings, also home of the EasyCare, SAVY and Covideo Brands. For more information about the APCO Holdings family of brands, please visit www.GWCwarranty.com