Cost of Repairs

5/20/2016 10:00:00 AM | By GWC Warranty

Beginner’s Guide To Video

Every website, every social media timeline and seemingly every online interaction today uses video. Are you following the trend with your dealership? For many reasons, dealers may be putting off integrating video into their processes. In this article we provide three simple tips that will help you build more business with the use of video.

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5/13/2016 10:00:00 AM | By GWC Warranty

Cashing In On Leads: Do’s and Don’ts

Urgency to buy has never been greater. Online shoppers are three times as likely to contact a dealership by phone than they are to reach out via email or chat, which means you need to be on your toes for each and every phone call that comes into your dealership.

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5/6/2016 10:00:00 AM | By GWC Warranty

Don’t Miss GWC Warranty At The NIADA Convention And Expo!

Before you know it, it will be time to pack your bags for Las Vegas and the annual NIADA Convention and Expo June 13-16. Plus, as an NIADA National Corporate Partner, GWC is able to offer you an exclusive NIADA experience before and at the event.

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Why Social Media Is More Important Than Ever For Used Car Dealers

4/29/2016 10:00:00 AM | By GWC Warranty

3 C’s Of Consumer Technology Demands

Auto industry prognosticators are predicting a change in tide that shifts the growth of used car sales above that of new car sales this year. Leading this conversation is technology. The average age of used cars sold is expected to drop to three years in 2016. This means that buyers in the market for a used vehicle will have the expectation of modern technology touches in their vehicles - and the dealership experience.

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Compliance

4/22/2016 10:00:00 AM | By GWC Warranty

What Are You Doing To Stay Compliant?

A new research survey conducted by Total Dealer Compliance has been making news throughout the industry. And it’s because the numbers just don’t line up.

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4/20/2016 10:00:00 AM | By GWC Warranty

Rob Glander Featured In F&I and Showroom Article

GWC Warranty CEO & President Rob Glander was recently featured in an F&I and Showroom Magazine feature story titled “High Mileage, High Demand.” The article profiles the high-mileage used vehicle industry and its promise in coming years.

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ROI

4/15/2016 10:00:00 AM | By GWC Warranty

3 Best Practices For Marketing VSC Protection On Your Inventory

It’s no secret that there are certain tactics successful dealers employ that make their dealerships more profitable than others. It’s also no surprise that marketing vehicle service contract protection helps customers feel at ease with a purchase and increases your front- and back-end gross.

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Exclusionary Coverage

4/8/2016 10:00:00 AM | By GWC Warranty

5 Benefits Of Selling Richer Coverage

So you've mastered the art of the upsell, but once you have your customer on the hook for richer vehicle protection, how do YOU stand to benefit? You understand the risk involved with an upsell – you’re asking your customer to spend more money and potentially putting the sale at risk. But the benefits of higher-level coverage make it worth the ask. Read More

4/1/2016 10:00:00 AM | By GWC Warranty

The Art Of The Upsell

Like so many other aspects of successful selling, the upsell is a delicate art form that can take an ordinary sale from good to great. A lot goes into pulling of an upsell. It’s about proving to the customer that a richer product is right for them – and not just your dealership’s profitability. Read More

3/25/2016 10:00:00 AM | By GWC Warranty

GWC Warranty Releases Third Video In Award-Winning Behind The Wheel Dealer Story Series

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has released the third video in the award-winning Behind The Wheel dealer story series. Read More