Tower Auto

7/21/2017 10:00:00 AM | By GWC Warranty

Make Cost A Non-Factor

Even the best F&I presentations are oftentimes countered with an objection over the added monthly cost of a vehicle service contract. Overcoming this common customer concern can make or break an entire F&I operation.

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GWC Warranty Dealer Portal

7/14/2017 10:00:00 AM | By GWC Warranty

New Dealer Portal Enhancements Coming Wednesday

On Wednesday, the latest round of enhancements will be released as part of Dealer Portal 2.1. Earlier this year, GWC’s Dealer Portal underwent a complete overhaul to make e-contracting and navigating the portal even easier. Now, with Dealer Portal 2.1, dealers get enhancements to beyond just e-contracting functionality.

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GWC Warranty Accelerate Blog

7/7/2017 10:00:00 AM | By GWC Warranty

Your Customers Can’t Afford Repairs

Despite what your customers tell you in the F&I office when they object to a service contract, a plethora of data suggests that many customers today can’t afford to cover a major repair. In fact, about one third of drivers can’t even afford an average auto repair.

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GWC Warranty Accelerate Blog

6/30/2017 10:00:00 AM | By GWC Warranty

Popping Sub-Prime Bubble Fears

Fears of a sub-prime bubble are always lurking the back of used car dealers’ minds. Luckily a closer look at the market today can put all those fears to bed. With several months of recent data in the rear-view this year, all signs point to anything but a sub-prime bubble.

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GWC Warranty Accelerate Blog

6/23/2017 10:00:00 AM | By GWC Warranty

5 Vehicle Photos You Should Be Taking

Whoever said a picture is worth 1,000 words never ran a used car dealership. Anyone who has knows that a picture is worth closer to $1,000 on the front end if it gets the right customer on the lot.

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GWC Warranty Accelerate Blog

6/16/2017 10:00:00 AM | By GWC Warranty

3 Mistakes You Can Fix With A VSC

At some point, every dealer – even the best ones – have to look in the mirror and admit a mistake on a vehicle. It happens. But having a strong F&I process in place can help make a wrong seem a little bit more right.

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Covideo

6/9/2017 10:00:00 AM | By GWC Warranty

How To Send The Perfect Thank You Email

Sending a simple thank you or message of appreciation for someone’s business is fast, easy and sets up a perfect opportunity to ask for that customer’s referrals and/or reviews – both important tactics to help generate new business and gain valuable feedback/insight into what you’re doing right and what you might be able to improve upon.

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6/2/2017 10:00:00 AM | By GWC Warranty

Conquer Convention Season

Whether you’re all business or visiting a convention for a mix of work and play, you can still head home with fresh ideas and new tools for your dealership. The key is to go in with a plan, set some goals and make the most of your time at industry conventions and events.

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Covideo

5/26/2017 10:00:00 AM | By GWC Warranty

Press Play For Profit

When on the lookout for ways to increase profit, you’ll often land on the usual suspects: more strategic inventory acquisition, closely managed reconditioning and F&I back-end opportunities. But have you thought about non-traditional ways to drive additional profit into your dealership? Specifically, using more video could be an easy, effective and inexpensive way to create more profit opportunities for your business.

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Covideo

5/19/2017 10:00:00 AM | By GWC Warranty

8 Fantastic Tips To Help You Get Started In Video Marketing

It’s not a coincidence that video is quickly becoming the most popular marketing tool. Producing a video wasn’t always a cheap affair, but today you can choose from a whole plethora of online video-creation platforms that are affordable and easy to use. 

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