GWC Warranty Accelerate Blog

11/11/2016 10:00:00 AM | By GWC Warranty

4 Inventory Sources You May Not Be Profiting From

All the talk about gross profits, reconditioning costs and turn times is dependent on the inventory you acquire. You attend auctions. But so does every other dealer you’re competing against. To step out from the rest and inject new profitability into your dealership, you could explore new inventory sources you haven’t tried before.

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GWC Warranty Top 10 Buzzworthy Holiday Promotion Ideas

11/4/2016 10:00:00 AM | By GWC Warranty

Top 10 Buzzworthy Holiday Promotion Ideas

It’s that time of year again when retailers everywhere are beginning to advertise holiday deals, steals and bargains. Car dealerships are certainly no exception. But more goes into a holiday promotion than simply slashing prices. A successful holiday promotion is all about creating buzz and getting your target audience engaged among a sea of other deals and offers.

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GWC Warranty Automotive Communication Awards

11/2/2016 10:00:00 AM | By GWC Warranty

GWC Warranty Takes Home 2016 Automotive Communication Award

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, was awarded a 2016 Automotive Communication Award at Tuesday’s Women’s Board Reception during AAPEX in Las Vegas.

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GWC Warranty Accelerate Blog - Never Lose A Lead

10/28/2016 10:00:00 AM | By GWC Warranty

Never Lose A Lead

Every Google search, click, phone call and visit to your lot is a can’t-miss opportunity. Your well-being, your family’s future and your bottom line all depend on it. So what are you doing to make sure you never lost out on the opportunities that can make or break your business?

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GWC Warranty Keller Bros. Pre-Owned

10/21/2016 10:00:00 AM | By GWC Warranty

PA Dealer Prospers With Product That “Pays For Itself”

When you name a product the “No Worries, Just Drive” Package, there’s a lot to live up to. But then again, when the product basically sells itself, it’s an easier pitch than you might think – at least that’s been the experience for Brad Frisbie at Keller Bros. Preowned in Lebanon, Pa.

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GWC Warranty

10/14/2016 10:00:00 AM | By GWC Warranty

When Good Recon Goes Bad

Few things can be more of a headache for used car dealers than the reconditioning process. Far too often, it can lead to delays, forfeited front-end gross, poor relationships within your dealership and other consequences that ultimately hurt the overall bottom line.

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GWC Warranty

10/7/2016 10:00:00 AM | By GWC Warranty

4 Catastrophic Online Review Blunders

It’s inevitable in today’s automotive industry. You’re at your desk, going about your day and you see that negative review pop up on an online search. What you do next will define and cement your business’ online reputation.

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Why Social Media Is More Important Than Ever For Used Car Dealers

9/30/2016 10:00:00 AM | By GWC Warranty

How Do You Sell More F&I Products?

Customers want to buy F&I products. They just don’t know it. It sounds like a generalization, but there is data to back it up. By digging deeper into the numbers, we find that the resistance to F&I products isn't related to the products themselves, but rather the experience.

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GWC Warranty - Auto Icon

9/23/2016 10:00:00 AM | By GWC Warranty

Persistence + Process = Profit

Auto Icon's challenge? Increase profit from their VSC business and better protect their customers from out-of-pocket repairs without increasing VSC volume. With a proven process and the profit to show for it, they can now declare mission accomplished.

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GWC Virtual Training

9/16/2016 10:00:00 AM | By GWC Warranty

5 Bad Training Habits And How To Break Them

No one ever got anywhere by standing still. And no dealership ever improved without the ability to adapt and change. The key to adapting in an ever-changing market and improving profitability? It’s training.

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