5/27/2015 2:00:00 PM | By GWC Warranty

Key Points on Point of Sale

In April, we brought you the story of SRZ Auto, which grew its business by leaps and bounds when the owners began marketing their vehicles with Certified guarantees. The key component, they said, was putting point of sale materials on EVERY car so the information was front and center for their customers. Here are some tips to help you do the same.
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GWC Warranty

5/20/2015 2:00:00 PM | By GWC Warranty

Millennials: The New Car-Buying Frontier

Earlier this year, the auto loan default rate as reported by the S&P/Experian Consumer Credit Default Indices sank to an all-time low. With fewer consumers than ever before defaulting on their auto loans, there’s no better time than the present to go over the top ways you, your lenders and your customers can benefit from adding back-end products – especially vehicle service contracts – to every deal. Read More
GWC Warranty

5/13/2015 2:00:00 PM | By GWC Warranty

Five Easy Ways to Become a More Tech-Friendly Dealer

Admit it. At some point or another we’ve all looked at technology with a feeling of cautious optimism. For many auto dealers who sold cars “the old-fashioned way” for so long, it can be difficult to adopt the tech and social ways of today.
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GWC Warranty

5/6/2015 2:00:00 PM | By GWC Warranty

How Auto Dealers Can Jump on the Social Bandwagon

What are the most common reasons to avoid starting or more frequently using a social media account? Not enough people? Not enough time? Too difficult to understand? Do you think you’re not tech-savvy enough?
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4/30/2015 2:00:00 PM | By GWC Warranty

Following A Lead

If you’re sitting in your office, waiting for customers to walk on to your lot, new research powered by DealerSocket says you could be missing out on 82% of your total business.
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4/23/2015 2:00:00 PM | By GWC Warranty

GWC CEO & President Appears on Business Leaders Radio

n Saturday, March 28, GWC CEO & President Rob Glander appeared on Northeast Pennsylvania’s 94.3 The Talker to join Mary Wolff on his weekly radio show “Business Leaders Radio.”
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4/23/2015 2:00:00 PM | By GWC Warranty

GWC Named to SubPrime 125

SubPrime Auto Finance News recently published its list of the finest 125 finance companies, service and technology providers and other organizations that support the SubPrime auto industry. GWC Warranty was not only included on the list, but was the lone vehicle service contract provider to receive the honor.
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4/15/2015 2:00:00 PM | By GWC Warranty

SoCal Dealer's Sales Head North

MJ Estrada has been in the car business for 20 years – 18 in the franchise world and the last two as the general manager at SRZ Auto Sales in Huntington Beach, California. After two decades, MJ knows what customers want, and it’s that knowledge that drives him to constantly improve his business.
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GWC Warranty

3/30/2015 2:00:00 PM | By GWC Warranty

GWC Warranty and FlexPath Capital Form Strategic Alliance

GWC Warranty, a leading provider of vehicle service contracts and related finance and insurance products sold through automotive dealers, recently announced a strategic alliance with FlexPath Capital, an independent automobile finance company specializing in servicing customers with non-prime credit in the Southeast and Northeast United States. Read More
GWC Warranty Certified Pre-Owned Program

3/26/2015 2:00:00 PM | By GWC Warranty

CPO Teaching Moment

Dealers know Certified Pre-Owned Sales are gaining steam. But do customers feel the same? So much of the CPO potential is reliant upon educating the customer – whether it’s face to face, in the newspaper or online. The real opportunity is sharing CPO benefits early in the process when car shoppers are browsing for their ideal car. Read More