ROI

7/2/2015 2:00:00 PM | By GWC Warranty

3 Ways To Combat Margin Compression

As a used car dealer, you already know that the climate of the industry is changing more rapidly than our planet’s. Except in the case of today’s modern used car dealership, hurricanes and heat waves present in the form of increased vehicle costs and lower returns on investment. 

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6/24/2015 2:00:00 PM | By GWC Warranty

It’s Here. APP-SOLUTELY The Easiest Way To Sell A VSC

After months of production, testing and refining, GWC Warranty is proud to unveil the first-of-its-kind iPad App to help dealers sell vehicle service contracts easier than ever before. Read More
GWC Warranty

6/18/2015 2:00:00 PM | By GWC Warranty

Product Profile: No Worries, Just Drive

Quick. Think of your favorite tagline. Is it Nike’s “Just Do It?” Is it McDonald’s “I’m Lovin’ It?” What about “Built Ford Tough?” Memorable slogans or taglines can stick with us for a multitude of reasons, but do we actually know what companies mean by them?
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6/10/2015 2:00:00 PM | By GWC Warranty

Is there an easier way to sell VSCs on the way? App-solutely!

The way dealers interact with their customers is constantly changing. From the evolution of an online marketplace to social media marketing and so on, the technological changes are endless.

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6/8/2015 2:00:00 PM | By GWC Warranty

GWC Warranty Hosts Inaugural Elite Dealer Council

On Tuesday, May 19, GWC Warranty hosted its first ever Elite Dealer Council at the company’s headquarters in Wilkes-Barre.
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6/3/2015 2:00:00 PM | By GWC Warranty

3 Ways to Make the Most of Your Trade Show Visit

With the convention season right around the corner, independent dealers everywhere are packing their bags or filling the tank to converge on local, regional and national events packed with the latest info and products the industry has to offer. But in advance of this year’s events, do you have a gameplan?
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5/27/2015 2:00:00 PM | By GWC Warranty

Key Points on Point of Sale

In April, we brought you the story of SRZ Auto, which grew its business by leaps and bounds when the owners began marketing their vehicles with Certified guarantees. The key component, they said, was putting point of sale materials on EVERY car so the information was front and center for their customers. Here are some tips to help you do the same.
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GWC Warranty

5/20/2015 2:00:00 PM | By GWC Warranty

Millennials: The New Car-Buying Frontier

Earlier this year, the auto loan default rate as reported by the S&P/Experian Consumer Credit Default Indices sank to an all-time low. With fewer consumers than ever before defaulting on their auto loans, there’s no better time than the present to go over the top ways you, your lenders and your customers can benefit from adding back-end products – especially vehicle service contracts – to every deal. Read More
GWC Warranty

5/13/2015 2:00:00 PM | By GWC Warranty

Five Easy Ways to Become a More Tech-Friendly Dealer

Admit it. At some point or another we’ve all looked at technology with a feeling of cautious optimism. For many auto dealers who sold cars “the old-fashioned way” for so long, it can be difficult to adopt the tech and social ways of today.
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GWC Warranty

5/6/2015 2:00:00 PM | By GWC Warranty

How Auto Dealers Can Jump on the Social Bandwagon

What are the most common reasons to avoid starting or more frequently using a social media account? Not enough people? Not enough time? Too difficult to understand? Do you think you’re not tech-savvy enough?
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