Overcoming Common Objections

10/28/2015 2:00:00 PM | By GWC Warranty

4 Common Objections To Buying A VSC

You’ve heard every objection in the book when it comes to back-end products. “Do I really need this?” “A friend of mine told me not to buy that.” The list goes on and on. In reality, most back-end products can benefit your customers, and it’s your job as their salesperson to convince them of why they need it.
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GWC Warranty

10/26/2015 2:00:00 PM | By GWC Warranty

GWC Warranty Expands Its Nationwide Presence With Growing Employee Sales Force

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has taken steps to better serve automotive dealers nationwide by placing newly hired Dealer Consultants in several major markets across the country.
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GWC Warranty Elite Dealer Program

10/22/2015 2:00:00 PM | By GWC Warranty

How To Pick The Right Rewards Program For Your Business

Did you know that the average American holds four times as many loyalty program memberships than they do credit cards? But that same average American only participates in half of those programs. It’s clear to see that many of these programs aren’t providing enough value for their members, so when it comes to your business, it’s vital that you seek out a loyalty program that gets past the gimmicks.
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10 tell-all stats about millennials

10/15/2015 2:00:00 PM | By GWC Warranty

10 Tell-All Stats About Millennials

It’s a hot-button term around the automotive industry: Millennials. Market to them or focus on an older demographic? Do they have buying power or is their purchasing prime still years away?
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How To Strike The Right Inventory mix

10/7/2015 2:00:00 PM | By GWC Warranty

How To Strike The Right Inventory Mix

Inventory. It’s at the crux of every used car dealer’s success or failure. And every dealership scouts inventory differently. Some dealers are the number nerds, utilizing all the available demographic and sales data. Others go by gut. They’ve been selling cars in their area for a long time, and they simply know what works and what doesn’t.
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GWC Warranty

9/30/2015 2:00:00 PM | By GWC Warranty

Top 7 Ways To Benefit From Back End Products

Earlier this year, the auto loan default rate as reported by the S&P/Experian Consumer Credit Default Indices sank to an all-time low. With fewer consumers than ever before defaulting on their auto loans, there’s no better time than the present to go over the top ways you, your lenders and your customers can benefit from adding back-end products – especially vehicle service contracts – to every deal. Read More
GWC Warranty

9/23/2015 2:00:00 PM | By GWC Warranty

5 Reasons Why This Subprime Bubble Won’t Pop

There’s no question that 2015 has been a strong year for the subprime auto market. But along with that boom for business comes an underlying trepidation – and deservedly so.
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GWC Warranty

9/16/2015 2:00:00 PM | By GWC Warranty

Consumers Prefer A Digital F&I Process

If only a third of your customers were completely satisfied with their experience at your dealership, would you consider instituting some changes in your process? Now, what if we told you that a recent study showed that just 37% of customers nationwide leave completely satisfied with their F&I experience? Those are difficult numbers for any dealer to swallow.
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Victory Auto image

9/16/2015 1:00:00 PM | By GWC Warranty

Bringing Service Contracts To Life

With two locations and nearly 200 cars in inventory, there’s never a dull moment for Natalie Lingeman and the staff at Victory Motors. To manage an operation that large, it takes a focus on efficiency throughout the sales process.
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GWC Warranty

9/15/2015 2:00:00 PM | By GWC Warranty

GWC Warranty Improves Product Suite With Two New Products

GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has bolstered its already expansive product offering. The company recently introduced a new 5-year, 100,000-mile used vehicle coverage term length and a Service Lane product.
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