Your Tax Season Prep Checklist
As your busiest season of the year quickly approaches, what are you doing to get ready? Dealers across the country are doing everything they can to capitalize on tax season. It’s up to you to make sure that when customers spend their annual windfall from Uncle Sam, they spend it at your dealership.
If you can position yourself as the dealer with everything your customers will want, love and need, you can find yourself riding high after this year’s selling season.
Certified Advertising Your Customers Want. This past year was another record year for Certified Pre-Owned sales. And while the numbers collected for this statistic speak to manufacturer programs, that doesn’t mean independent dealers can’t reap the rewards. By having your own CPO program, you can level the playing field with larger competitors by taking advantage of the familiarity customers have with Certified Pre-Owned vehicles.
Inventory Your Customers Will Love. Now more than ever is the time to find inventory that you know you can move. If all goes as planned, the next few months will be a flurry of vehicles flying on and off your lot. But for this to happen, you need to acquire vehicles your customers desire. Don’t jump for flashy vehicles at auction that you think could be fun. Do your homework and target vehicles that you know sell well in your area. Keep an eye out for cars that are reliable and won’t cost too much to recondition. This will help you get them on the lot quicker so they can then get off the lot quicker.
Protection Your Customers Will Need. The customers you deal with this time of year are as excited as any customers you’ll get all year long. They’ve just received a nice tax check, they’re getting the keys to some new wheels and adrenaline is at an all-time high. Use this to your advantage in the F&I office. Play off that excitement and parlay it into the reason why they need to protect this valuable purchase. With this approach, you can take full advantage of busy season by selling more vehicle service contracts to go along with your uptick in overall vehicle sales.