GWC Warranty Accelerate Blog

10/13/2017 10:00:00 AM | By GWC Warranty

Crafting Your Auction Gameplan

The auction is every independent dealer’s gameday. The adrenaline. The sounds of anxious buyers pacing and analyzing every vehicle before it heads down the lane. But just like the best athletes prepare for each contest, the best dealers never head to auction without a gameplan.

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GWC Warranty Accelerate Blog

10/6/2017 10:00:00 AM | By GWC Warranty

4 R’s Of Online Reviews

Your reputation has always been a key to your success. But it’s undeniable how much the game has changed when it comes to managing your reputation.

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GWC Warranty Acccelerate Blog

9/29/2017 10:00:00 AM | By GWC Warranty

Longer Ownership = Greater Profit Opportunity

The way customers buy cars is changing. Everything from the way they shop to ownership habits is different today than it was just a few short years ago. But two trends in particular spell an added F&I opportunity that your customers can’t deny.

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GWC Warranty Accelerate Blog

9/22/2017 10:00:00 AM | By GWC Warranty

Does Your Vehicle Service Contract Cool Post-Sale Heat?

Let’s face it. Your customers’ experiences with the vehicle you sold them aren’t always 100% in your control. How the customer cares for the vehicle, their financing experience and other factors all play a role. But perhaps nothing stands to affect your customers more than the vehicle service contract you provide.

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GWC Warranty Accelerate Blog

9/15/2017 10:00:00 AM | By GWC Warranty

Post-Sale Headaches Cured By Pre-Sale Training

How many times have you caught wind of a negative customer experience only to think that it was something you could have been avoided altogether? Even if the answer is just once, that’s a headache you’ve experienced that never needed to happen.

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GWC Warranty Accelerate Blog

9/8/2017 10:00:00 AM | By GWC Warranty

Where The Best Deals Go Wrong

You’ve bought a good car, reconditioned it, sold it with ease and even landed a vehicle service contract sale to boot. By all measures, this is the perfect deal. But a month or two down the road when you see that customer leave a one-star review online, you might be left scratching your head.

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GWC Warranty Accelerate Blog

9/1/2017 10:00:00 AM | By GWC Warranty

Little-Known Vehicle Service Contract Details Every Customer Needs To Know

In recent articles, we’ve touched on just how important customer education is to your reputation as a used car dealer. With so much riding on every deal you make, why leave anything to chance? You spend so much time getting the customer to buy into the value of a vehicle service contract, making it vitally important that the customer’s experience with it is as smooth as possible.

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GWC Warranty Accelerate Blog

8/25/2017 10:00:00 AM | By GWC Warranty

5 New Profit Sources You Can Start Tomorrow

At a certain point, every business – even the best ones – can go stale. Numbers are good, customers are happy, but there’s always the lingering thought of “could it be better?” Oftentimes, the answer to this question can lie in the little things – small changes you can make quickly that give you the boost you’re looking for.

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8/18/2017 10:00:00 AM | By GWC Warranty

Avoid Post-Sale Complaints In 3 Easy Steps

With the voice today’s modern consumer has on social media and online review sites, it would be naïve to think that a dealer’s obligations end on the day of a sale. How a vehicle performs in the months following a sale – and how you prepare your customers – can go a long way toward shaping your reputation both online and in your community. 

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GWC Warranty Accelerate Blog

8/11/2017 10:00:00 AM | By GWC Warranty

Why Customers Refuse A Vehicle Service Contract

There’s a lot of blame to go around when an F&I deal falls through. You might put it on the customer who just didn’t have an open mind. Or you could point to the sales department that agreed to a deal that left little room in the customer’s budget. But in the end there’s only one place to look when looking for opportunities in vehicle service contract deals gone bad: the person sitting across from the customer. But there’s good news. It’s an easy problem to fix.

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