GWC Warranty Accelerate Blog

4/20/2018 10:00:00 AM | By GWC Warranty

The Right Way To Get More Millennials

There’s a right way and a wrong way to go after more millennial business. Do it right, and you’re capitalizing on a demographic with loads of discretionary income. Do it wrong, and you could miss out on a gold mine of profit opportunity.

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GWC Warranty Accelerate Blog

4/13/2018 10:00:00 AM | By GWC Warranty

Win Over Customers With Negative Reviews

Online reviews – both good and bad – are shaping customer decisions in today’s automotive industry. But are you joining the conversation? If you’re not keeping a close eye on your online reputation, you might be missing an opportunity to win over customers – even those reading negative reviews.

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GWC Warranty Accelerate Blog

4/6/2018 10:00:00 AM | By GWC Warranty

Can You Answer 3 Questions About Your Inventory?

When it comes to acquiring the right inventory for your lot, it’s easy to go with your gut and buy a car based on your experience and savvy. But what if your general industry acumen could be augmented by data and information that will help you find cars that can fly off the lot just as quickly as you get them there?

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GWC Warranty Accelerate Blog

3/30/2018 10:00:00 AM | By GWC Warranty

GWC Uses Covideo To Add Personal Touch

GWC Warranty's use of Covideo can serve as a great example for dealers looking to add a personal touch that is greatly more effective than the traditional text-based email.

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GWC Warranty Accelerate Blog

3/23/2018 10:00:00 AM | By GWC Warranty

5 W’s Every VSC Customer Should Know

In order to provide the type of VSC experience that keeps customers coming back again and again steal a page from a reporter’s handbook, and get to know the five W’s (who, what, when, where, why) that every customer should know in order to preserve a positive post-sale experience.

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GWC Warranty Certified Pre-Owned Program

3/16/2018 10:00:00 AM | By GWC Warranty

Get Certified Or Get Left Behind

Every customer who hears “Certified Pre-Owned vehicles” instantly equates that with a more confident purchasing decision. But the power behind Certified programs isn’t limited to major manufacturers. With the right program and process in place, dealerships of any kind can cash in on the cachet behind the Certified name.

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GWC Warranty Accelerate Blog

3/9/2018 10:00:00 AM | By GWC Warranty

The End Of The 1-Star Review

Online reputation today is more important than ever before. If you take your eye off the ball for even for a second, a small number of customers can have a severe impact on your online image. That’s why you need to do whatever it takes to stop 1-star reviews before they pop up online.

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GWC Warranty Accelerate Blog

3/2/2018 10:00:00 AM | By GWC Warranty

Post-Sale F&I Opportunities You’re Missing Out On

If you think your F&I opportunities end when your customers drive off the lot, think again. You could be missing out on some serious revenue opportunity. 

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GWC Warranty Elite Dealer Conference

2/23/2018 10:00:00 AM | By GWC Warranty

GWC Warranty Hosts First-Ever Elite Dealer Conference

From February14-18, dozens of GWC Warranty Elite Dealers attended the first-ever Elite Dealer Conference at the luxurious Le Blanc Spa Resort in Cancun, Mexico.

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GWC Warranty Accelerate Blog

2/16/2018 10:00:00 AM | By GWC Warranty

Non-Compliance: A Risk Not Worth Taking

You’ve taken risks at auction. You’ve probably taken some risks in price or F&I negotiations. But one place you never want to take a risk is with your dealership’s compliance.

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