GWC Warranty Accelerate Blog - Never Lose A Lead

10/28/2016 10:00:00 AM | By GWC Warranty

Never Lose A Lead

Every Google search, click, phone call and visit to your lot is a can’t-miss opportunity. Your well-being, your family’s future and your bottom line all depend on it. So what are you doing to make sure you never lost out on the opportunities that can make or break your business?

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GWC Warranty Keller Bros. Pre-Owned

10/21/2016 10:00:00 AM | By GWC Warranty

PA Dealer Prospers With Product That “Pays For Itself”

When you name a product the “No Worries, Just Drive” Package, there’s a lot to live up to. But then again, when the product basically sells itself, it’s an easier pitch than you might think – at least that’s been the experience for Brad Frisbie at Keller Bros. Preowned in Lebanon, Pa.

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GWC Warranty

10/14/2016 10:00:00 AM | By GWC Warranty

When Good Recon Goes Bad

Few things can be more of a headache for used car dealers than the reconditioning process. Far too often, it can lead to delays, forfeited front-end gross, poor relationships within your dealership and other consequences that ultimately hurt the overall bottom line.

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GWC Warranty

10/7/2016 10:00:00 AM | By GWC Warranty

4 Catastrophic Online Review Blunders

It’s inevitable in today’s automotive industry. You’re at your desk, going about your day and you see that negative review pop up on an online search. What you do next will define and cement your business’ online reputation.

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Why Social Media Is More Important Than Ever For Used Car Dealers

9/30/2016 10:00:00 AM | By GWC Warranty

How Do You Sell More F&I Products?

Customers want to buy F&I products. They just don’t know it. It sounds like a generalization, but there is data to back it up. By digging deeper into the numbers, we find that the resistance to F&I products isn't related to the products themselves, but rather the experience.

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GWC Warranty - Auto Icon

9/23/2016 10:00:00 AM | By GWC Warranty

Persistence + Process = Profit

Auto Icon's challenge? Increase profit from their VSC business and better protect their customers from out-of-pocket repairs without increasing VSC volume. With a proven process and the profit to show for it, they can now declare mission accomplished.

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GWC Virtual Training

9/16/2016 10:00:00 AM | By GWC Warranty

5 Bad Training Habits And How To Break Them

No one ever got anywhere by standing still. And no dealership ever improved without the ability to adapt and change. The key to adapting in an ever-changing market and improving profitability? It’s training.

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9/9/2016 10:00:00 AM | By GWC Warranty

Bank More On The Back End

So much of what you do on a day-to-day basis is to preserve your front-end gross. But what are you doing to make more profit on the back end of your deals? Beyond the fact that you can better protect your customers after the sale are countless benefits that put more profit in your pockets. 

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GWC Warranty 5 Traits Of Profitable Online Listings

9/2/2016 10:00:00 AM | By GWC Warranty

5 Traits Of Profitable Online Listings

How do you get your vehicles to stand out in the ocean that is third-party website listings? Everything you read and hear tells you that having your inventory on third-party sites is your ante for being at the table in 2016. But getting noticed among dealers with bigger budgets and massive inventories can be a major challenge.

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Tower Auto

8/26/2016 10:00:00 AM | By GWC Warranty

Talk Less. Close More.

Why is it that some closes are easier than others? More times than not, it's because the customer's personality is similar to yours. It begs the questions, why can't all closes be so easy?

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